Director, Media +Influencer Job at Allison Worldwide in New York

Director, Media + Influencer

Looking for a Director, Media + Influencer to lead earned media strategy across both traditional and emerging channels. This role is ideal for a media relations professional with 5+ years of experience who has evolved beyond legacy pitching to embrace today's fragmented, hyper-connected media landscape.

You'll be responsible for crafting and executing integrated media strategies that include top-tier press, newsletter journalists (e.g., Substack), social-first publishers, influencer-reporters, podcast producers, Reddit mods, and niche community leaders (i.e. Fandom). You understand that "media" now lives across platforms and personalitiesand you know how to reach the people who shape conversation across them.

Responsibilities

• Lead earned media outreach across traditional and modern channelspress, newsletters, podcasts, Reddit, Fandom, and influencer-led news
• Develop and source storylines that resonate across verticals, platforms, and audience types
• Build and maintain relationships with journalists, creators, podcasters, and moderators; be a part of specific groups/subscribe actively to subreddits, Substack, etc.
• Identify and pitch into emerging storytelling formats and distribution methods; consider new ways of reaching those who have influence in creating original content
• Collaborate cross-functionally with PR strategy, social, and influencer teams to ensure earned efforts are insight-driven and integrated
• Monitor and report on media trends, alternative media platforms, and coverage opportunities

Qualifications

• 5+ years of earned media experience in an agency, in house or newsroom setting
• Proven media placements across national, lifestyle, or niche pressplus experience pitching podcasts, newsletters, or creator-journalists
• Strong understanding of alternative media ecosystems: Substack, Reddit, YouTube news, Podcast culture, Fandom, social publishers, etc.
• Curious, adaptive, and fluent in how conversations move across media, creators, and communities
• Specific interest in technology, the creator economy, the evolution of AI & culture and other categories frequently covered within emerging media.

Benefits

• A hybrid work environment with a home and office schedule (2+ days in the office per week) and work-from-anywhere weeks
• Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
• Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
• Four-week sabbatical every five years of employment
• Exceptional parental leave benefits
• Global mentorship and networking programs
• Monthly cell phone reimbursement
• 401k savings and employee stock purchase plan
• Volunteer hours (20 hours annually) for designated non-profit partners and personal choice
• Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
• Career growth opportunities, such as Allison University (multi-day customized training for each level)

Equal Opportunities

Our founding vision was to create a positive and entrepreneurial environment where talented people thrive creativity-killing bureaucracy doesn't.

We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.

Compensation

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100K-$150K. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and location.

In addition to medical, dental, and vision coverage, we offer a generous unlimited PTO plan, 401k program, and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays, and learning and development programs for our employees.