Marketer Liaison
Excelsior Care Group, Hazlet, NJ, United States
Facility:
Anchor Care and Rehabilitation Center
Position:
Marketer Liaison
Location:
Hazlet, NJ
Shift:
Full Time | 9:00 AM – 5:00 PM
Salary:
$100,000 – $120,000
About The Role
Anchor Care and Rehabilitation Center is seeking a dynamic and results-driven Marketer Liaison to lead our community outreach and referral development efforts. This role plays a key part in driving census growth, strengthening referral relationships, and ensuring a seamless, compassionate admissions experience for patients and families. You will serve as the face of the facility in hospitals and the community—building trust, developing partnerships, and converting referrals into admissions through consistent engagement and strong clinical collaboration.
Key Responsibilities
Partner closely with the Administrator, Admissions Director, and Regional Leadership to drive census growth and referral conversion
Build and maintain strong relationships with hospitals, physicians, discharge planners, social workers, and other referral sources
Conduct regular hospital and community visits to present services, build rapport, and support timely admissions
Respond to all referrals and inquiries promptly across phone, in-person, and electronic referral platforms
Clearly communicate admission criteria and facility capabilities to referral sources, patients, and families
Track, manage, and follow up on all inquiries, referrals, and pending admissions to ensure strong conversion outcomes
Support complaint resolution efforts in collaboration with interdisciplinary teams, ensuring a positive experience for all stakeholders
Maintain accurate documentation and reporting of admissions activity, referral trends, and marketing outcomes
Collaborate with Admissions to monitor census trends, rehospitalizations, and referral performance
Develop and maintain a strong presence in the healthcare community to strengthen the facility’s reputation
Identify new referral opportunities and assist in developing targeted marketing strategies and outreach plans
Coordinate and participate in hospital presentations, community outreach events, and professional networking activities
Schedule and support meetings with key healthcare decision-makers and strategic partners
Monitor community perception and actively promote the facility’s services and strengths
Ensure full compliance with HIPAA and all applicable healthcare regulations
Requirements
Bachelor’s degree preferred
Experience in healthcare marketing or sales required (long-term care, skilled nursing, home care, or similar healthcare settings)
Proven ability to generate referrals and meet census or admission targets
Strong relationship-building and networking skills within healthcare systems
Excellent communication, presentation, and negotiation abilities
Proficiency in Microsoft Office (Excel, Outlook, PowerPoint) required
Strong organization, follow-up, and multitasking skills
Ability to work independently while collaborating closely with clinical and administrative teams
Understanding of HIPAA compliance and healthcare privacy standards
Benefits
Comprehensive Medical & Dental Coverage
Generous Paid Time Off (PTO)
401(k) Retirement Plan
Employee Recognition Programs
Supportive, team-oriented environment
Employee perks and discounts
Join Our Team
If you are a motivated healthcare marketing professional who thrives on building relationships, driving results, and making a meaningful impact in patient care, we encourage you to apply.
#J-18808-Ljbffr
Anchor Care and Rehabilitation Center
Position:
Marketer Liaison
Location:
Hazlet, NJ
Shift:
Full Time | 9:00 AM – 5:00 PM
Salary:
$100,000 – $120,000
About The Role
Anchor Care and Rehabilitation Center is seeking a dynamic and results-driven Marketer Liaison to lead our community outreach and referral development efforts. This role plays a key part in driving census growth, strengthening referral relationships, and ensuring a seamless, compassionate admissions experience for patients and families. You will serve as the face of the facility in hospitals and the community—building trust, developing partnerships, and converting referrals into admissions through consistent engagement and strong clinical collaboration.
Key Responsibilities
Partner closely with the Administrator, Admissions Director, and Regional Leadership to drive census growth and referral conversion
Build and maintain strong relationships with hospitals, physicians, discharge planners, social workers, and other referral sources
Conduct regular hospital and community visits to present services, build rapport, and support timely admissions
Respond to all referrals and inquiries promptly across phone, in-person, and electronic referral platforms
Clearly communicate admission criteria and facility capabilities to referral sources, patients, and families
Track, manage, and follow up on all inquiries, referrals, and pending admissions to ensure strong conversion outcomes
Support complaint resolution efforts in collaboration with interdisciplinary teams, ensuring a positive experience for all stakeholders
Maintain accurate documentation and reporting of admissions activity, referral trends, and marketing outcomes
Collaborate with Admissions to monitor census trends, rehospitalizations, and referral performance
Develop and maintain a strong presence in the healthcare community to strengthen the facility’s reputation
Identify new referral opportunities and assist in developing targeted marketing strategies and outreach plans
Coordinate and participate in hospital presentations, community outreach events, and professional networking activities
Schedule and support meetings with key healthcare decision-makers and strategic partners
Monitor community perception and actively promote the facility’s services and strengths
Ensure full compliance with HIPAA and all applicable healthcare regulations
Requirements
Bachelor’s degree preferred
Experience in healthcare marketing or sales required (long-term care, skilled nursing, home care, or similar healthcare settings)
Proven ability to generate referrals and meet census or admission targets
Strong relationship-building and networking skills within healthcare systems
Excellent communication, presentation, and negotiation abilities
Proficiency in Microsoft Office (Excel, Outlook, PowerPoint) required
Strong organization, follow-up, and multitasking skills
Ability to work independently while collaborating closely with clinical and administrative teams
Understanding of HIPAA compliance and healthcare privacy standards
Benefits
Comprehensive Medical & Dental Coverage
Generous Paid Time Off (PTO)
401(k) Retirement Plan
Employee Recognition Programs
Supportive, team-oriented environment
Employee perks and discounts
Join Our Team
If you are a motivated healthcare marketing professional who thrives on building relationships, driving results, and making a meaningful impact in patient care, we encourage you to apply.
#J-18808-Ljbffr