Assistant Director of Digital Communication Job at Stafford County Public School
Stafford County Public Schools, stafford, va, United States
Job Information
- Job Title: Assistant Director of Digital Communication
- Department: Communication of Public Information
- Reports To: Chief Communications Officer
- FLSA Status: Exempt
- Work Calendar: All 12 Month Staff
- Salary Scale: Administrative Salary Scale
Overview
The Assistant Director of Digital Communication manages the school division’s digital ecosystem. This includes the strategy and maintenance of internet/intranet sites, social media platforms, and mass communication tools to effectively engage staff, community members, families, and business partners. A primary and essential function of this role is ensuring the division remains in 100% compliance with federal ADA (Americans with Disabilities Act) accessibility standards across all digital fragments and platforms. This is a strictly in-person role located at Alvin York Bandy Administrative Complex (31 Stafford Avenue); telework and remote work options are not available. The Assistant Director provides high-level support for executive communications and serves as a critical link in the division’s emergency notification and community engagement efforts.
Responsibilities
- Oversee and direct the workflow of the digital communication team (including Multimedia Coordinator) to ensure all projects align with division strategic plan.
- Serve as the primary strategist for the division’s digital “North Star,” ensuring all platforms provide a unified and stable user experience.
- Maintain and optimize content on division-level and school-based web pages using Finalsite (or current CMS), managing the full lifecycle of network-based applications and site architecture.
- Administer user access and provide 1:1 technical training for school-based Content Managers to ensure division-wide consistency.
- Serve as the primary point of contact for digital accessibility, ensuring 100% compliance with Office of Civil Rights (OCR) standards for all web content, PDFs, and multimedia fragments.
- Develop and manage mandatory ADA training via Canvas; monitor and audit all digital output to mitigate legal and accessibility risks.
- Develop and execute autonomous social media strategies across Facebook, Instagram, X (formerly Twitter), and YouTube to increase division visibility.
- Regularly monitor social media and web resources for division-related news or rumors; provide proactive alerts to leadership and execute emergency communications as directed.
- Administer division-wide emergency alerts, school closings, and delays using ParentLink (or current mass notification tool), ensuring technical accuracy and multi-channel deployment.
- Prepare and design assets for presentations and reports to execute leadership. Design and create strategic communication plans.
- Provide professional communication and technical support for School Board meetings and high-profile community engagement events.
- Utilize Canva, Adobe Creative Suite, and Smore to produce high-quality layouts, newsletters, and digital ads.
- Lead building liaisons and provide training to ensure accomplishments from every school are effectively communicated.
- Evaluate digital engagement using Google Analytics, Meltwater, and CMS insights to research and inform future communication investments.
Education And Experience
- Education Attainment (Required): High School Diploma or equivalent.
- Education Attainment (Preferred): Bachelor’s degree in English, Communications, Journalism, Public Relations or Business Administration is preferred.
- Relevant Experience (Required): Minimum of two (2) years of successful experience in the private sector and/or education-oriented public relations, web site management and web design is required.
Knowledge, Skills, and Abilities
- Knowledge: Expert knowledge of Canva, Smore, Meltwater, Google Workspace, digital signage software, Adobe Creative Suite (InDesign/Acrobat Pro), and Canvas LMS.
- Knowledge: Deep understanding of WCAG 2.1 Level AA accessibility standards and PDF remediation techniques.
- Skills: Exceptional writing and editing skills with the ability to adapt tone for various digital platforms and public relations materials.
- Abilities: Ability to interpret data from Google Analytics and social media monitoring tools to drive engagement and analyze program systems.
- Ability to maintain a high level of performance and meet deadlines during high-stress emergency notifications and multiple projects.
- Proven ability to pivot between high-level strategic planning and granular technical troubleshooting in a fast-paced environment.
- Work cooperatively in a team environment to meet goals.
- Organize and perform work independently.
- Meet deadlines for all work even when working on multiple projects.
- Show sustained effort and enthusiasm in quality and quantity of work.
Core Expectations of All Stafford Schools Employees
- Engage in ongoing professional development relevant to position.
- Respond to written and oral requests for information promptly and thoroughly.
- Maintain a clean, neat appearance and dress appropriate to position and duties.
- Maintain a record of appropriate attendance and punctuality.
- Serve as a role model for students, colleagues, and the general public.
- Work in close harmony with supervisor(s) and colleagues.
- Comply with all division policies and regulations, including but not limited to guidelines for confidentiality and professional conduct, as well as all site-based procedures and protocols.
Physical Demands and Weight
- Weight Demands: Rarely / Occasionally / Frequently with 1–25 lbs, 26–50 lbs, and 50+ lbs as applicable.
- Physical Demands: Standing, Sitting, Walking, Reaching, Turning/Twisting, Balancing/Climbing, Stooping/Kneeling, Crouching/Crawling held as indicated.