Copy Director

Circle of Greatness is seeking a highly strategic and performance-driven Copy Director to lead all copy across our email, SMS, funnel, and website marketing ecosystem. This role is responsible for owning messaging across the entire customer journey — from first touchpoint to conversion. You will manage and mentor junior copywriters, collaborate directly with partners, and ensure every piece of communication aligns with both brand voice and revenue goals. The ideal candidate is both creative and analytical — someone who understands how to craft compelling messaging and optimize it across funnels, campaigns, and web experiences.

Key Responsibilities

Own and oversee all copy across email, SMS, funnels, and website pages

Define messaging frameworks, campaign angles, and conversion strategies

Guide and develop junior copywriters on tone, structure, and execution

Set clear standards for what “high-performing” copy looks like

Review, edit, and approve all outgoing copy across campaigns and web assets

Ensure consistency in brand voice across all platforms and partners

Maintain a high bar for clarity, persuasion, and conversion effectiveness

Analyze performance across campaigns and funnels (open rates, CTR, conversions, revenue)

Identify winning messaging patterns and scale them

Continuously test, iterate, and optimize copy across email, SMS, and web pages

Use data to inform creative and strategic decisions

Act as the primary copy lead for 4–5 key partners

Collaborate on campaign, funnel, and offer strategy

Ensure all deliverables align with partner goals and expectations

Work closely with junior copywriters to produce high-quality campaigns and funnel assets

Oversee copy for landing pages, sales pages, and key website touchpoints

Support launches for promotions, events, and marketing initiatives

Ensure all copy is delivered accurately and on time

Requirements

Proven experience in copywriting and managing copy teams, preferably in digital marketing

Strong expertise in email, SMS, funnel, and website copywriting

Track record of writing or directing copy that drives measurable results (revenue, conversions)

Experience mentoring or managing junior team members

Ability to balance creative direction with data-driven decision-making

Strong communication and stakeholder management skills

High attention to detail and commitment to quality

Nice to Have

Experience working in fast-paced, high-growth or entrepreneurial environments

Experience managing multiple brands or partners simultaneously

Familiarity with tools like GoHighLevel, Klaviyo, Postscript, Attentive, or similar platforms

Understanding of direct response marketing and funnel strategy

What Success Looks Like

Campaigns and funnels consistently improve in open rates, CTR, conversions, and revenue

Website and funnel copy clearly communicate value and drive action

Messaging is consistent, compelling, and aligned across all channels

Junior copywriters are producing higher-quality, conversion-focused work

Copy becomes a core driver of revenue growth for Circle of Greatness

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