Senior B2B Content Writer (Marketing) - remote opportunity
Tivity Health, New York, NY, United States
Description/Responsibilities
Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
At a glance:
Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
Use performance and sales feedback to continuously improve messaging, clarity, and conversion
As a full-time, integrated member of the team, you’ll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.
Reporting & Team:
Reports to: Marketing Content Leader
Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance
Essential Job Functions:
Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements
Capabilities:
Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines
Work Style Attributes:
Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance
Success Metrics:
On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes
Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)
Qualifications
5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social medial, web, email and print, for cataloguing, review and optimization
Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
Excellent project management skills with the ability to manage multiple priorities and deadlines
Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
Experience writing in regulated or compliance reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation.
The salary range for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience.
Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.
Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.
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Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers.
At a glance:
Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
Use performance and sales feedback to continuously improve messaging, clarity, and conversion
As a full-time, integrated member of the team, you’ll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery.
Reporting & Team:
Reports to: Marketing Content Leader
Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance
Essential Job Functions:
Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists
Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic social, events) and apply best practices (SEO, accessibility, readability)
Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements
Capabilities:
Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines
Work Style Attributes:
Customer- and market-aware: learns the subject matter well enough to write to real buyer needs, objections, and decision criteria
Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
Constructive, iterative mindset: welcomes feedback and uses it to strengthen clarity, tone, and performance
Success Metrics:
On-time delivery and throughput of priority B2B assets (meets planning commitments for internal and external needs; communicates risks early)
High content quality and consistency (voice, accuracy, clarity) evidenced by stakeholder feedback, few revision rounds, and smooth approval processes
Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)
Qualifications
5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including social medial, web, email and print, for cataloguing, review and optimization
Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
Excellent project management skills with the ability to manage multiple priorities and deadlines
Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
Experience writing in regulated or compliance reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation.
The salary range for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience.
Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.
Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development. Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.
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