Digital Analytics Associate
Riddell, Des Plaines, IL, United States
Pay or shift range: $60,000 USD to $70,000 USD. The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.
Description
The Digital Analytics Associate is responsible for measuring, analyzing, and optimizing digital performance across Riddell’s ecommerce ecosystem. This role turns data into clear insights that drive business decisions, improve customer experience, and fuel growth. The ideal candidate is fluent in Google Analytics 4 (GA4), understands ecommerce metrics, and knows how to connect data to action—not just dashboards.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Analytics & Reporting
Own GA4 reporting for ecommerce performance (traffic, conversion, AOV, revenue)
Build and maintain dashboards (GA4, Looker Studio, or similar)
Deliver weekly/monthly performance readouts with clear insights and recommendations
Standardize reporting across DTC, Team Stores, and Apparel
Implementation & Data Integrity
Partner with dev/engineering teams to ensure accurate data capture
Audit and validate tracking (events, parameters, user flows)
Insights & Optimization
Identify opportunities to improve conversion rate and user experience
Support A/B testing and personalization initiatives
Cross-Functional Collaboration
Work with Marketing, Merchandising, Product, and CRM teams
Support campaign performance analysis (email, paid media, onsite)
Help teams understand what’s working—and what’s not
Strategic Support
Contribute to building a scalable analytics framework
Help evolve KPI definitions and measurement standards
Support forecasting and performance modeling where needed
QUALIFICATIONS
To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility listed above. The job requirements and physical demands listed below are representative of the required knowledge, skill, and/or ability to perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
JOB REQUIREMENTS
Required:
Authorized to work in the U.S.
2–4 years in digital analytics, ecommerce, or related field
Hands‑on experience with GA4 (non‑negotiable)
Strong understanding of ecommerce metrics (CVR, AOV, LTV, CAC)
Experience with tagging tools (Google Tag Manager preferred)
Proficiency in Excel/Google Sheets (pivot tables, data analysis)
Ability to turn data into clear, concise insights
Preferred:
Experience with Looker Studio, Tableau, or similar BI tools
Familiarity with CRM analytics (email/SMS performance)
Experience working in DTC or retail ecommerce
SKILLS
A strong knowledge and passion for football
Able to work independently and as a part of our team
Proven ability to consistently meet tight deadlines while executing multiple projects at one time
Excellent communication, presentation, interpersonal, and collaboration skills
Self‑starter who can take direction and contribute ideas
Willingness to contribute outside of core responsibilities to support team/business objectives
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Description
The Digital Analytics Associate is responsible for measuring, analyzing, and optimizing digital performance across Riddell’s ecommerce ecosystem. This role turns data into clear insights that drive business decisions, improve customer experience, and fuel growth. The ideal candidate is fluent in Google Analytics 4 (GA4), understands ecommerce metrics, and knows how to connect data to action—not just dashboards.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Analytics & Reporting
Own GA4 reporting for ecommerce performance (traffic, conversion, AOV, revenue)
Build and maintain dashboards (GA4, Looker Studio, or similar)
Deliver weekly/monthly performance readouts with clear insights and recommendations
Standardize reporting across DTC, Team Stores, and Apparel
Implementation & Data Integrity
Partner with dev/engineering teams to ensure accurate data capture
Audit and validate tracking (events, parameters, user flows)
Insights & Optimization
Identify opportunities to improve conversion rate and user experience
Support A/B testing and personalization initiatives
Cross-Functional Collaboration
Work with Marketing, Merchandising, Product, and CRM teams
Support campaign performance analysis (email, paid media, onsite)
Help teams understand what’s working—and what’s not
Strategic Support
Contribute to building a scalable analytics framework
Help evolve KPI definitions and measurement standards
Support forecasting and performance modeling where needed
QUALIFICATIONS
To perform this job successfully, an individual must be able to satisfactorily perform each essential duty and responsibility listed above. The job requirements and physical demands listed below are representative of the required knowledge, skill, and/or ability to perform the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
JOB REQUIREMENTS
Required:
Authorized to work in the U.S.
2–4 years in digital analytics, ecommerce, or related field
Hands‑on experience with GA4 (non‑negotiable)
Strong understanding of ecommerce metrics (CVR, AOV, LTV, CAC)
Experience with tagging tools (Google Tag Manager preferred)
Proficiency in Excel/Google Sheets (pivot tables, data analysis)
Ability to turn data into clear, concise insights
Preferred:
Experience with Looker Studio, Tableau, or similar BI tools
Familiarity with CRM analytics (email/SMS performance)
Experience working in DTC or retail ecommerce
SKILLS
A strong knowledge and passion for football
Able to work independently and as a part of our team
Proven ability to consistently meet tight deadlines while executing multiple projects at one time
Excellent communication, presentation, interpersonal, and collaboration skills
Self‑starter who can take direction and contribute ideas
Willingness to contribute outside of core responsibilities to support team/business objectives
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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