Social Media Content and Analyst
Exelon Corporation, Newark, DE, United States
Social Media Content and Analytics Specialist
Atlantic City Electric, Delmarva Power, and PECO’s social media team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. This role supports the companies’ brand strategy and integrated marketing campaigns by driving social media content strategy, collaborating across Exelon BSC stakeholders, and ensuring consistency in voice and messaging across channels.
The Specialist regularly analyzes and reports on social media campaign performance, making data‑driven recommendations to optimize strategy. The position also assists in deploying enterprise‑wide social media software and establishing governance protocols to support company‑wide implementation.
Primary Duties
Serve as primary point of contact for social media content development based on Exelon and operating company needs. (15%)
Grow, track and organize channel audiences across all Exelon owned social media platforms with external partners, and maintain the cross‑company content calendar. (15%)
Create and execute organic and paid social media campaigns and interpret analytics to positively influence campaign success. (20%)
Actively monitor, listen, triage and respond to inbound messages and wall posts on Exelon owned social media profiles, ensuring private and public communications reflect brand values. (20%)
Support regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks, and further analysis. (20%)
Monitor trends in social media tools, applications, channels, design, and strategy, synchronizing enterprise campaigns with important external events. (5%)
Brainstorm ideas for digital and social media stories and third‑party media partnerships. (5%)
Job Scope
Position reports to the Sr. Social Media Specialist.
Full‑time role based in Newark, DE or Philadelphia, PA.
Requires ability to travel.
Requires ability to work extended hours in the evening and/or weekend.
Hybrid workplace: in‑office required at least three days per week (Tuesday, Wednesday, Thursday) with remote flexibility.
Open to employees who can commute within the service area of the designated offices.
Minimum Qualifications
4‑year relevant degree and 0–2 years’ professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency.
Demonstrated ability to produce comprehensive and innovative social media strategies and content for high‑profile initiatives.
Knowledge of pulling and interpreting social media analytics from native and publishing platforms, creating actionable reports.
Experience with enterprise social media listening and management software.
Experience creating and executing paid social media plans on Facebook, Twitter and LinkedIn.
Excellent writing and copy‑editing skills, with experience writing for multiple audiences and platforms.
Strong interpersonal communication skills and proven ability to work effectively in a collaborative team environment.
Strong organizational skills to manage resources and execute multiple projects concurrently.
Experience managing or interacting with digital agencies and internal IT stakeholders.
Familiarity with design and web development processes and guiding principles.
Experience interfacing with management personnel.
Demonstrated commitment to continuous personal and professional growth and development.
Preferred Qualifications
Ability to translate complex industry issues into engaging digital and social content.
Proficiency with Facebook Business Manager and Power Editor, including campaign placement, budget management and results analysis.
Experience with Spredfast, Crimson Hexagon, Talkwalker or Radian6.
Highly motivated individual who demonstrates commitment to continuous growth.
Energy business/industry knowledge.
Benefits
Annual salary ranging from $59,200 to $81,400, based on qualifications.
Annual bonus of 7% for eligible positions.
401(k) match and annual company contribution.
Medical, dental and vision insurance.
Life and disability insurance.
Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity and bonding/primary caregiver leave, or parental leave.
Employee Assistance Program and resources for mental and emotional support.
Well‑being programs such as tuition reimbursement, adoption and surrogacy assistance, and fitness reimbursement.
Referral bonus program.
Additional benefits may apply based on job grade or status.
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Atlantic City Electric, Delmarva Power, and PECO’s social media team is charged with creating strategic, innovative brand, advertising and marketing plans and materials. This role supports the companies’ brand strategy and integrated marketing campaigns by driving social media content strategy, collaborating across Exelon BSC stakeholders, and ensuring consistency in voice and messaging across channels.
The Specialist regularly analyzes and reports on social media campaign performance, making data‑driven recommendations to optimize strategy. The position also assists in deploying enterprise‑wide social media software and establishing governance protocols to support company‑wide implementation.
Primary Duties
Serve as primary point of contact for social media content development based on Exelon and operating company needs. (15%)
Grow, track and organize channel audiences across all Exelon owned social media platforms with external partners, and maintain the cross‑company content calendar. (15%)
Create and execute organic and paid social media campaigns and interpret analytics to positively influence campaign success. (20%)
Actively monitor, listen, triage and respond to inbound messages and wall posts on Exelon owned social media profiles, ensuring private and public communications reflect brand values. (20%)
Support regular reporting cadence and provide recommendations for content and strategy optimization based on KPIs, benchmarks, and further analysis. (20%)
Monitor trends in social media tools, applications, channels, design, and strategy, synchronizing enterprise campaigns with important external events. (5%)
Brainstorm ideas for digital and social media stories and third‑party media partnerships. (5%)
Job Scope
Position reports to the Sr. Social Media Specialist.
Full‑time role based in Newark, DE or Philadelphia, PA.
Requires ability to travel.
Requires ability to work extended hours in the evening and/or weekend.
Hybrid workplace: in‑office required at least three days per week (Tuesday, Wednesday, Thursday) with remote flexibility.
Open to employees who can commute within the service area of the designated offices.
Minimum Qualifications
4‑year relevant degree and 0–2 years’ professional experience in social media for a Fortune 200 brand, marketing, PR or advertising agency.
Demonstrated ability to produce comprehensive and innovative social media strategies and content for high‑profile initiatives.
Knowledge of pulling and interpreting social media analytics from native and publishing platforms, creating actionable reports.
Experience with enterprise social media listening and management software.
Experience creating and executing paid social media plans on Facebook, Twitter and LinkedIn.
Excellent writing and copy‑editing skills, with experience writing for multiple audiences and platforms.
Strong interpersonal communication skills and proven ability to work effectively in a collaborative team environment.
Strong organizational skills to manage resources and execute multiple projects concurrently.
Experience managing or interacting with digital agencies and internal IT stakeholders.
Familiarity with design and web development processes and guiding principles.
Experience interfacing with management personnel.
Demonstrated commitment to continuous personal and professional growth and development.
Preferred Qualifications
Ability to translate complex industry issues into engaging digital and social content.
Proficiency with Facebook Business Manager and Power Editor, including campaign placement, budget management and results analysis.
Experience with Spredfast, Crimson Hexagon, Talkwalker or Radian6.
Highly motivated individual who demonstrates commitment to continuous growth.
Energy business/industry knowledge.
Benefits
Annual salary ranging from $59,200 to $81,400, based on qualifications.
Annual bonus of 7% for eligible positions.
401(k) match and annual company contribution.
Medical, dental and vision insurance.
Life and disability insurance.
Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity and bonding/primary caregiver leave, or parental leave.
Employee Assistance Program and resources for mental and emotional support.
Well‑being programs such as tuition reimbursement, adoption and surrogacy assistance, and fitness reimbursement.
Referral bonus program.
Additional benefits may apply based on job grade or status.
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