Director, Public Relations & Thought Leadership

Reporting to the VP, Demand Generation, the Director, Public Relations & Thought Leadership owns the external narrative, executive communications (or executive visibility), and market credibility of the PROS Travel business. This role defines how PROS is perceived by airline executives, industry influencers, partners, and media as a trusted partner for airline commercial modernization and retail transformation.

This is a strategic communications role, responsible for building a cohesive and clear external brand narrative and messaging, executive positioning, and sustained thought leadership that supports expansion-led growth within the PROS global airline customer base. The Director partners closely with executive leadership, Marketing, Commercial, Product, Sales, and Customer teams to ensure PROS Travel’s perspective is consistent, credible, and differentiated.

The Company - PROS

PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

A Day in the Life of the Director, Public Relations & Thought Leadership

Public Relations & External Narrative

Own the external narrative and brand positioning for PROS Travel across earned, owned, and shared channels.

Serve as a trusted advisor to executive leadership, shaping messaging for the senior leaders across media, speaking, and industry engagements.

Lead global media relations, prioritizing relevance, credibility, and long-term influence over volume.

Develop proactive storylines that elevate PROS Travel’s perspective in airline, travel, and business media.

Activate customer voices as peer validation through media, speaking opportunities, and industry recognition.

Collaborate closely across Marketing teams to further amplify key messages, leverage content, and ensure alignment to maximize impact and reach.

Lead crisis communications efforts, ensuring immediate and effective messaging that addresses the situation, alleviates concerns, and maintains trust among all stakeholders.

Oversee external PR agencies and partners, ensuring message discipline, strategic alignment, and measurable impact.

Thought Leadership & Executive Visibility

Define and execute a global thought leadership strategy focused on airline executives and commercial leaders.

Translate complex airline capabilities and customer outcomes into clear, executive-level points of view.

Identify priority themes, forums, and moments where PROS Travel should lead the industry conversation.

Drive brand marketing and publishing strategy that best defines PROS unique identity, values, and perceptions that differentiate the brand from competitors, and supports overall brand storytelling to build brand equity and value.

Own the PROS speakers’ bureau and executive speaker strategy, including keynotes, panels, and high-impact industry forums.

Establish success metrics that reflect influence and leadership, and report clearly on narrative traction and impact.

Operates as a leader within the Travel marketing organization.

Partners closely with executive leadership, Marketing, Commercial and Revenue teams, Product and Solution Marketing, and Customer Success and Sales.

Brings a global mindset, balancing centralized narrative control with regional nuance across the Americas, EMEA, and APAC.

Required Qualifications – About You:

12+ years of experience in communications, PR, or thought leadership roles, ideally within airline, travel, or adjacent commercial technology domains.

Proven experience shaping executive-level narratives and advising senior leaders.

Demonstrated success building credible thought leadership, not just press coverage.

Experience managing global PR agencies and complex stakeholder environments.

Exceptional writing and editorial judgment.

Strong strategic instincts and executive presence.

What Success Looks Like

PROS Travel is recognized as a credible authority on airline commercial modernization.

Executives are proactive industry voices, not reactive commentators.

Media and analyst coverage reflects strategic relevance.

Customer stories reinforce peer credibility and expansion momentum.

Thought leadership strengthens trust, retention, and expansion.

Highly Preferred

AI Literacy: Demonstrates a solid understanding of core AI concepts, terminology, and practical applications. Effectively leverages AI tools to enhance productivity, insights, and decision-making, while adhering to ethical standards and best practices.

Prompt Engineering: Skilled at crafting clear, structured, and effective prompts to optimize the quality, relevance, and utility of AI-generated outputs.

Agentic AI: Understands the role of autonomous agents in streamlining workflows and automating end-to-end tasks. Able to build, utilize, or manage agentic AI systems and integrate them into business processes.

Skills & Competencies - We value candidates who:

Use AI tools to enhance efficiency and creativity, applying them to automate tasks, generate insights, or improve day-to-day decision-making.

Stay curious and open to new technologies, regularly exploring AI-driven solutions to elevate team performance and customer impact.

Demonstrate a growth mindset, experimenting with AI capabilities—from content generation to predictive analytics—to fuel continuous innovation in their role.

PROS Core Values

Ownership

Care

Why PROS?

This is a unique opportunity to join the market leading company that has not only has 30+ years of proven success but also has a significantly under penetrated opportunity in a $30B addressable market.

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

Our people make PROS stand out from the rest. if you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

#J-18808-Ljbffr","

Director, Public Relations & Thought Leadership

Reporting to the VP, Demand Generation, the Director, Public Relations & Thoug...","Director, Public Relations & Thought Leadership Job at PROS in Houston",[136],["B","2853890691"],"Work at PROS","8 hours ago","/jobs/2853890691-director-public-relations-thought-leadership-job-at-pros-in-houston","Director, Public Relations & Thought Leadership Job at PROS in Ho...","Houston, TX, United States","/jobs?keyword=PROS","/jobs?location=Houston%2C+TX%2C+United+States","/jobs?keyword=Director%2C+Public+Relations+%26+Thought+Leadership+Job+at+PROS+in+Ho...",{"_64":65,"_66":137,"_68":132,"_70":138},"Houston","TX",1072,"name","Hearst Television","agency","logo","slug","hearst-television","

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