Social Media Content Creator
Stony Brook University, Setauket-East Setauket, NY, United States
Position Summary
At Stony Brook Medicine, the Social Media Content Creator, reporting to the Social Media Manager, is responsible for supporting the Social Media Manager and producing content for Stony Brook Medicine’s institutional and executive social media platforms. This role will focus on content designed to support Stony Brook Medicine’s mission, marketing brand messaging and to share information across channels.
Responsibilities
Produce content in line with content calendars managed by the social media manager for SBM’s primary social media accounts, as well as accounts for Stony Brook University Hospital, Stony Brook Children’s Hospital, and for SBM’s Executive Vice President. This includes attending events and capturing content in real time.
Work with photographers, designers, and videographers to create multimedia content designed for cross‑platform integration to support SBM’s brand pillars and mission, in addition to creating this multimedia content yourself when necessary (filming, editing, captioning, reformatting, etc.).
Attend bi‑monthly and weekly social media check‑in/collaboration meetings with other SBU and SBM teams managing social media.
Use best practices to ensure content is optimized for each platform.
Apply the latest social media trends and functionalities, consistently proposing new features and campaigns to elevate SBM’s social presence.
Proactively monitor social media platforms (social listening) for potential crises, opportunities for engagement, and reposting/proposing social stories and coverage of events that support the content team’s calendar themes and target audiences.
Cover events in real‑time as needed (e.g., commencement, white coat ceremony, check presentations, patient discharges).
Stay up to date on social and industry trends via research, conferences, and networking.
Perform other duties or projects as assigned, aligned with rank and departmental mission.
Qualifications
Required Qualifications:
Bachelor’s Degree in Media, Journalism, Communications or related field.
Minimum 1 year of experience in social media content creation/writing and managing projects from conception to organization and fulfillment across digital media channels.
Proficiency with common social media applications, including Facebook, Instagram, X, TikTok, Threads, and LinkedIn.
Preferred Qualifications:
Additional experience in project and reputation management, content idea generation, and integrated interactive coverage.
Experience using rich media and distributing it to relevant audiences through social media.
Proficiency with Sprout Social, Adobe Creative Suite (Premiere and Express), Microsoft PowerPoint, Microsoft Excel, Microsoft Teams, and project management software such as Monday.com (or similar).
Pay & Benefits
The starting salary range for this position is $63,672 - $74,285 per year.
Some positions offer annual supplemental pay such as location pay for UUP full‑time positions ($4,000). In addition, Stony Brook University Hospital provides generous leave, health plans, and state pension.
EEO Statement
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws. If you need a disability‑related accommodation, please call the University Office of Equity and Access at (631)632‑6280.
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At Stony Brook Medicine, the Social Media Content Creator, reporting to the Social Media Manager, is responsible for supporting the Social Media Manager and producing content for Stony Brook Medicine’s institutional and executive social media platforms. This role will focus on content designed to support Stony Brook Medicine’s mission, marketing brand messaging and to share information across channels.
Responsibilities
Produce content in line with content calendars managed by the social media manager for SBM’s primary social media accounts, as well as accounts for Stony Brook University Hospital, Stony Brook Children’s Hospital, and for SBM’s Executive Vice President. This includes attending events and capturing content in real time.
Work with photographers, designers, and videographers to create multimedia content designed for cross‑platform integration to support SBM’s brand pillars and mission, in addition to creating this multimedia content yourself when necessary (filming, editing, captioning, reformatting, etc.).
Attend bi‑monthly and weekly social media check‑in/collaboration meetings with other SBU and SBM teams managing social media.
Use best practices to ensure content is optimized for each platform.
Apply the latest social media trends and functionalities, consistently proposing new features and campaigns to elevate SBM’s social presence.
Proactively monitor social media platforms (social listening) for potential crises, opportunities for engagement, and reposting/proposing social stories and coverage of events that support the content team’s calendar themes and target audiences.
Cover events in real‑time as needed (e.g., commencement, white coat ceremony, check presentations, patient discharges).
Stay up to date on social and industry trends via research, conferences, and networking.
Perform other duties or projects as assigned, aligned with rank and departmental mission.
Qualifications
Required Qualifications:
Bachelor’s Degree in Media, Journalism, Communications or related field.
Minimum 1 year of experience in social media content creation/writing and managing projects from conception to organization and fulfillment across digital media channels.
Proficiency with common social media applications, including Facebook, Instagram, X, TikTok, Threads, and LinkedIn.
Preferred Qualifications:
Additional experience in project and reputation management, content idea generation, and integrated interactive coverage.
Experience using rich media and distributing it to relevant audiences through social media.
Proficiency with Sprout Social, Adobe Creative Suite (Premiere and Express), Microsoft PowerPoint, Microsoft Excel, Microsoft Teams, and project management software such as Monday.com (or similar).
Pay & Benefits
The starting salary range for this position is $63,672 - $74,285 per year.
Some positions offer annual supplemental pay such as location pay for UUP full‑time positions ($4,000). In addition, Stony Brook University Hospital provides generous leave, health plans, and state pension.
EEO Statement
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws. If you need a disability‑related accommodation, please call the University Office of Equity and Access at (631)632‑6280.
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