Sr. Director, Global Integrated Marketing (CX)
National Black MBA Association, Saint Paul, MN, United States
Job Title
Sr. Director, Global Integrated Marketing (CX).
Overview
At 3M’s Consumer Business Group (CBG), growth depends on translating strategy into execution that works consistently across markets. This role requires a distinct leadership profile: a marketer grounded in brand management who has developed deep expertise in communications and GTM execution. You must be equally comfortable interrogating and refining growth strategy, translating it into integrated campaigns, and building scalable systems that drive consistent results across regions.
Responsibilities
Design globally scalable CX and GTM systems and drive their effective execution and performance across regions, including direct ownership in the lead market (USAC = US & Canada).
Lead integrated demand generation in USAC, owning national brand campaigns and orchestrating execution across media, shopper, and commercial teams.
Translate portfolio strategy into globally reusable GTM components (channel roles, activation patterns, modular playbooks, learning agendas).
Provide clarity on expectations, deliverables, and timelines to support effective in‑market execution.
Serve as a key interface between Global Marketing and Area teams.
Own national brand demand generation strategy and execution in USAC.
Lead integrated campaign development across media, digital, shopper and retail activation.
Partner closely with Brand, Shopper Marketing, and Sales to ensure cohesive execution across channels.
Elevate GTM fluency across brand, media, shopper and eCommerce teams.
Develop playbooks, frameworks, and learning agendas to strengthen execution globally.
Leverage insights and performance data to continuously improve GTM systems and outcomes.
Foster a culture of collaboration, learning, and continuous improvement.
Ensure compliance with corporate policies, procedures and security standards while performing assigned duties.
Qualifications
Bachelor’s degree or higher (completed and verified prior to start).
Twelve (12) years of experience in brand, integrated marketing, or GTM leadership roles in a private, public, government or military environment.
Five (5) years of experience working across multiple regions in a global organization.
Ten (10) years of experience in CPG or consumer‑focused industries.
Three (3) years of experience operating in a house‑of‑brands model.
Additional qualifications that could help you succeed:
Master's degree in Business or Marketing from an accredited institution.
Proven track record of leading campaigns that drive measurable growth.
Strong exposure to shopper marketing and retail/media integration.
Track record of scaling capabilities or best practices globally.
Brand‑first operator who understands how growth strategies are built.
Comms expert who knows how to bring those strategies to life in‑market.
Integrator who connects strategy, execution, and performance into a coherent system.
Pragmatic operator who designs approaches that work in the real world.
Work location
Onsite: Requires at least four days a week at the 3M Center in Maplewood, MN.
Travel: May include up to 10% domestic/international.
Relocation: May be authorized.
Legal Requirements
Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).
Benefits
3M offers comprehensive benefits including medical, dental, vision, Health Savings Accounts, flexible spending accounts, disability and life insurance, voluntary benefits, paid absences, and retirement benefits.
EEO Statement
3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
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Sr. Director, Global Integrated Marketing (CX).
Overview
At 3M’s Consumer Business Group (CBG), growth depends on translating strategy into execution that works consistently across markets. This role requires a distinct leadership profile: a marketer grounded in brand management who has developed deep expertise in communications and GTM execution. You must be equally comfortable interrogating and refining growth strategy, translating it into integrated campaigns, and building scalable systems that drive consistent results across regions.
Responsibilities
Design globally scalable CX and GTM systems and drive their effective execution and performance across regions, including direct ownership in the lead market (USAC = US & Canada).
Lead integrated demand generation in USAC, owning national brand campaigns and orchestrating execution across media, shopper, and commercial teams.
Translate portfolio strategy into globally reusable GTM components (channel roles, activation patterns, modular playbooks, learning agendas).
Provide clarity on expectations, deliverables, and timelines to support effective in‑market execution.
Serve as a key interface between Global Marketing and Area teams.
Own national brand demand generation strategy and execution in USAC.
Lead integrated campaign development across media, digital, shopper and retail activation.
Partner closely with Brand, Shopper Marketing, and Sales to ensure cohesive execution across channels.
Elevate GTM fluency across brand, media, shopper and eCommerce teams.
Develop playbooks, frameworks, and learning agendas to strengthen execution globally.
Leverage insights and performance data to continuously improve GTM systems and outcomes.
Foster a culture of collaboration, learning, and continuous improvement.
Ensure compliance with corporate policies, procedures and security standards while performing assigned duties.
Qualifications
Bachelor’s degree or higher (completed and verified prior to start).
Twelve (12) years of experience in brand, integrated marketing, or GTM leadership roles in a private, public, government or military environment.
Five (5) years of experience working across multiple regions in a global organization.
Ten (10) years of experience in CPG or consumer‑focused industries.
Three (3) years of experience operating in a house‑of‑brands model.
Additional qualifications that could help you succeed:
Master's degree in Business or Marketing from an accredited institution.
Proven track record of leading campaigns that drive measurable growth.
Strong exposure to shopper marketing and retail/media integration.
Track record of scaling capabilities or best practices globally.
Brand‑first operator who understands how growth strategies are built.
Comms expert who knows how to bring those strategies to life in‑market.
Integrator who connects strategy, execution, and performance into a coherent system.
Pragmatic operator who designs approaches that work in the real world.
Work location
Onsite: Requires at least four days a week at the 3M Center in Maplewood, MN.
Travel: May include up to 10% domestic/international.
Relocation: May be authorized.
Legal Requirements
Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).
Benefits
3M offers comprehensive benefits including medical, dental, vision, Health Savings Accounts, flexible spending accounts, disability and life insurance, voluntary benefits, paid absences, and retirement benefits.
EEO Statement
3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
#J-18808-Ljbffr