Content and Communications Coordinator
Oral Roberts University, Tulsa, OK, United States
JOB DESCRIPTION
FULL TIME
The Content and Communications Coordinator role supports the marketing, communications, and enrollment growth initiatives for ORU Online through digital campaigns, content creation, and cross-functional collaboration.
RESPONSIBILITIES
Email Marketing & Campaign Execution
Develop and execute email campaigns and nurture workflows supporting ORU Online recruitment and enrollment
Write compelling, conversion-focused email copy
Design and format emails within marketing automation platforms
Segment audiences and support automated campaign flows
Assist with A/B testing and analyze performance metrics
SMS Marketing & Communications
Develop and deploy SMS campaigns aligned with ORU Online marketing initiatives
Segment audiences and manage opt-in/opt-out processes
Ensure compliance with SMS marketing regulations and industry best practices
Social Media Content Creation & Management
Develop and manage a monthly social media content calendar
Create graphics, captions, and short-form video content
Schedule and publish content across key platforms
Monitor engagement and support community management efforts
Track and report on performance metrics
Digital Advertising & Graphic Design
Design digital ad creatives for Meta, DSPs, and other paid channels
Develop visual assets for email, social media, web, and print
Ensure all creative aligns with brand standards and campaign messaging
Support A/B testing of creative assets to optimize performance
Website & Content Management
Update and maintain ORU Online program pages within the CMS
Support landing page development for new program launches
Implement messaging updates, calls-to-action, and content enhancements
Assist with SEO formatting and on-page optimization
Cross-Functional Collaboration & Special Projects
Collaborate with internal departments to support integrated marketing and enrollment initiatives for ORU Online
Participate in cross-functional projects to align messaging, campaigns, and timelines
Support special projects and additional responsibilities as assigned, based on departmental priorities and business needs
Maintain a high level of confidentiality when handling sensitive institutional, student, and operational information
Other duties as assigned
REQUIREMENTS
EDUCATION
Bachelor's degree in Marketing, Communications, or a related field
EXPERIENCE
1-3 years of experience in digital marketing, social media, or content creation
Strong writing and editing skills
Experience with Canva, Adobe Creative Suite, or similar design tools
Familiarity with email marketing platforms
Understanding of social media best practices and engagement strategies
Ability to manage multiple projects and deadlines effectively
Strong attention to detail and organizational skills
SKILLS/ABILITIES
Strong copywriting skills with a focus on conversion
Creative eye for design and visual storytelling
Ability to translate strategy into clear, actionable campaign assets
Understanding of digital marketing funnels and the customer journey
Data-driven mindset with the ability to interpret performance metrics
Ability to manage multiple campaigns in a fast-paced environment
Strong project and time management skills
Proactive, self-starter with a high level of accountability
Collaborative team player with strong communication skills
Adaptable and quick to learn new platforms and tools
Oral Roberts University promotes equal employment opportunities for all individuals regardless of differences in race, color, religion, sex, national origin, age, disability, or veteran status.
#J-18808-Ljbffr
FULL TIME
The Content and Communications Coordinator role supports the marketing, communications, and enrollment growth initiatives for ORU Online through digital campaigns, content creation, and cross-functional collaboration.
RESPONSIBILITIES
Email Marketing & Campaign Execution
Develop and execute email campaigns and nurture workflows supporting ORU Online recruitment and enrollment
Write compelling, conversion-focused email copy
Design and format emails within marketing automation platforms
Segment audiences and support automated campaign flows
Assist with A/B testing and analyze performance metrics
SMS Marketing & Communications
Develop and deploy SMS campaigns aligned with ORU Online marketing initiatives
Segment audiences and manage opt-in/opt-out processes
Ensure compliance with SMS marketing regulations and industry best practices
Social Media Content Creation & Management
Develop and manage a monthly social media content calendar
Create graphics, captions, and short-form video content
Schedule and publish content across key platforms
Monitor engagement and support community management efforts
Track and report on performance metrics
Digital Advertising & Graphic Design
Design digital ad creatives for Meta, DSPs, and other paid channels
Develop visual assets for email, social media, web, and print
Ensure all creative aligns with brand standards and campaign messaging
Support A/B testing of creative assets to optimize performance
Website & Content Management
Update and maintain ORU Online program pages within the CMS
Support landing page development for new program launches
Implement messaging updates, calls-to-action, and content enhancements
Assist with SEO formatting and on-page optimization
Cross-Functional Collaboration & Special Projects
Collaborate with internal departments to support integrated marketing and enrollment initiatives for ORU Online
Participate in cross-functional projects to align messaging, campaigns, and timelines
Support special projects and additional responsibilities as assigned, based on departmental priorities and business needs
Maintain a high level of confidentiality when handling sensitive institutional, student, and operational information
Other duties as assigned
REQUIREMENTS
EDUCATION
Bachelor's degree in Marketing, Communications, or a related field
EXPERIENCE
1-3 years of experience in digital marketing, social media, or content creation
Strong writing and editing skills
Experience with Canva, Adobe Creative Suite, or similar design tools
Familiarity with email marketing platforms
Understanding of social media best practices and engagement strategies
Ability to manage multiple projects and deadlines effectively
Strong attention to detail and organizational skills
SKILLS/ABILITIES
Strong copywriting skills with a focus on conversion
Creative eye for design and visual storytelling
Ability to translate strategy into clear, actionable campaign assets
Understanding of digital marketing funnels and the customer journey
Data-driven mindset with the ability to interpret performance metrics
Ability to manage multiple campaigns in a fast-paced environment
Strong project and time management skills
Proactive, self-starter with a high level of accountability
Collaborative team player with strong communication skills
Adaptable and quick to learn new platforms and tools
Oral Roberts University promotes equal employment opportunities for all individuals regardless of differences in race, color, religion, sex, national origin, age, disability, or veteran status.
#J-18808-Ljbffr