Social Media Specialist, Homes.com – Richmond, VA
CoStar Group, Inc., Richmond, VA, United States
Social Media Specialist, Homes.com – Richmond, VA
Job Description
Homes.com Overview
Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years of experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand that is redefining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. We are one of the fastest growing real estate portals in the industry, driven to be #1.
Role Overview
Social Media Specialist – Richmond, VA | In office, Monday-Friday
This role is primarily B2B‑focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives. The Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high‑quality leads. The ideal candidate understands how to translate product value into compelling, platform‑native content that resonates with professionals, while maintaining alignment with larger brand campaigns.
Key Responsibilities
B2B Social Strategy and Audience Development
– Owns the social strategy for B2B audiences – agents, brokers, and industry professionals, defines audience segments, needs, and messaging frameworks, designs and executes full‑funnel social programs.
Organic Social
– Develops and manages a social media content calendar aligned to product launches, campaigns, and sales priorities, leads the development and oversight of content creation, ensures content is platform‑native and tailored to professional audiences, manages community engagement, and leverages social listening to identify industry trends and opportunities.
Lead Generation and Mid‑Funnel Focus
– Plans and executes paid social campaigns focused on lead generation, consideration/retargeting, and content amplification, develops audience strategies and segmentation, continuously tests and optimizes toward efficiency and lead quality.
Creative and Messaging Development
– Partners with creative teams to develop B2B‑focused assets, translates product features into clear, compelling value propositions, guides creative development with platform‑specific best practices, builds a testing roadmap across messaging, formats, and CTAs.
Performance Analytics and Optimization
– Tracks and reports on social campaign performance, partners with analytics teams to evaluate lead quality and pipeline impact, translates insights into actionable optimizations across creative, targeting, and spend.
Cross‑Functional Alignment
– Partners closely with sales teams to align on lead quality and feedback loops, product marketing to translate features into benefits, brand/consumer marketing to ensure consistency with broader campaigns, and stays current on ad products, platform updates, and industry trends.
How This Role Supports B2C
– Extends consumer campaigns into mid‑ and lower‑funnel social environments, builds retargeting and sequential messaging across audiences, helps translate product‑led storytelling into both agent and consumer value, and supports full‑funnel continuity across YouTube, social, and awareness campaigns.
Basic Qualifications
Bachelor’s Degree from an accredited, not‑for‑profit, in‑person college/university.
3‑4 years in social media marketing, with B2B experience preferred.
Experience running paid social campaigns focused on lead generation.
Ability to balance creative storytelling with performance marketing.
Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management.
Analytical mindset with the ability to connect media performance to business outcomes.
Strong collaboration skills across marketing, sales, and product teams.
Excellent problem‑solving, analytical, written, and verbal communication, and interpersonal skills.
Ability to think strategically and act proactively.
A track record of commitment to prior employers.
Preferred Qualifications and Skills
Ability to build a strong, engaged community across social media platforms.
Ability to develop and implement effective employee advocacy programs.
Experience with TikTok and/or Sprout Social.
Experience with Asana and/or Canva.
Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel.
What’s In It For You?
We offer a high‑growth, high‑reward career in a best‑in‑class company with strong year‑over‑year growth, generous compensation and performance‑based incentives. CoStar Group invests in your professional and academic growth with internal training and tuition reimbursement.
Comprehensive healthcare coverage – Medical / Vision / Dental / Prescription Drug.
Life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
Tuition reimbursement.
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent).
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
Equal Employment Opportunity
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. We are committed to creating a diverse environment and are proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability.
You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.
#J-18808-Ljbffr
Job Description
Homes.com Overview
Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years of experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand that is redefining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. We are one of the fastest growing real estate portals in the industry, driven to be #1.
Role Overview
Social Media Specialist – Richmond, VA | In office, Monday-Friday
This role is primarily B2B‑focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives. The Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high‑quality leads. The ideal candidate understands how to translate product value into compelling, platform‑native content that resonates with professionals, while maintaining alignment with larger brand campaigns.
Key Responsibilities
B2B Social Strategy and Audience Development
– Owns the social strategy for B2B audiences – agents, brokers, and industry professionals, defines audience segments, needs, and messaging frameworks, designs and executes full‑funnel social programs.
Organic Social
– Develops and manages a social media content calendar aligned to product launches, campaigns, and sales priorities, leads the development and oversight of content creation, ensures content is platform‑native and tailored to professional audiences, manages community engagement, and leverages social listening to identify industry trends and opportunities.
Lead Generation and Mid‑Funnel Focus
– Plans and executes paid social campaigns focused on lead generation, consideration/retargeting, and content amplification, develops audience strategies and segmentation, continuously tests and optimizes toward efficiency and lead quality.
Creative and Messaging Development
– Partners with creative teams to develop B2B‑focused assets, translates product features into clear, compelling value propositions, guides creative development with platform‑specific best practices, builds a testing roadmap across messaging, formats, and CTAs.
Performance Analytics and Optimization
– Tracks and reports on social campaign performance, partners with analytics teams to evaluate lead quality and pipeline impact, translates insights into actionable optimizations across creative, targeting, and spend.
Cross‑Functional Alignment
– Partners closely with sales teams to align on lead quality and feedback loops, product marketing to translate features into benefits, brand/consumer marketing to ensure consistency with broader campaigns, and stays current on ad products, platform updates, and industry trends.
How This Role Supports B2C
– Extends consumer campaigns into mid‑ and lower‑funnel social environments, builds retargeting and sequential messaging across audiences, helps translate product‑led storytelling into both agent and consumer value, and supports full‑funnel continuity across YouTube, social, and awareness campaigns.
Basic Qualifications
Bachelor’s Degree from an accredited, not‑for‑profit, in‑person college/university.
3‑4 years in social media marketing, with B2B experience preferred.
Experience running paid social campaigns focused on lead generation.
Ability to balance creative storytelling with performance marketing.
Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management.
Analytical mindset with the ability to connect media performance to business outcomes.
Strong collaboration skills across marketing, sales, and product teams.
Excellent problem‑solving, analytical, written, and verbal communication, and interpersonal skills.
Ability to think strategically and act proactively.
A track record of commitment to prior employers.
Preferred Qualifications and Skills
Ability to build a strong, engaged community across social media platforms.
Ability to develop and implement effective employee advocacy programs.
Experience with TikTok and/or Sprout Social.
Experience with Asana and/or Canva.
Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel.
What’s In It For You?
We offer a high‑growth, high‑reward career in a best‑in‑class company with strong year‑over‑year growth, generous compensation and performance‑based incentives. CoStar Group invests in your professional and academic growth with internal training and tuition reimbursement.
Comprehensive healthcare coverage – Medical / Vision / Dental / Prescription Drug.
Life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
Tuition reimbursement.
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent).
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
Equal Employment Opportunity
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. We are committed to creating a diverse environment and are proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability.
You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com.
#J-18808-Ljbffr