Social Media Specialist, Homes.com – Richmond, VA
Visual Lease, Richmond, VA, United States
Social Media Specialist, Homes.com – Richmond, VA
Job Description
Role Overview
We are currently seeking a Social Media Specialist to join our Homes.com Marketing team based in Richmond, VA. This role is primarily B2B-focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives. This Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high-quality leads. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals, while maintaining alignment with larger brand campaigns.
Key Responsibilities
Own the social strategy for B2B audiences – agents, brokers, and industry professionals
Define audience segments, needs, and messaging frameworks
Design and execute full‑funnel social programs
Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities
Lead the development and oversight of content creation
Ensure content is platform-native and tailored to professional audiences
Manage community engagement, including responding to comments and fostering conversation
Leverage social listening to identify industry trends and opportunities
Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification
Develop audience strategies and segmentation
Continuously test and optimize toward efficiency and lead quality
Partner with creative teams to develop B2B-focused assets
Translate product features into clear, compelling value propositions
Guide creative development with platform‑specific best practices
Build a testing roadmap across messaging, formats, and CTAs
Track and report on social campaign performance
Partner with analytics teams to evaluate lead quality and pipeline impact
Translate insights into actionable optimizations across creative, targeting, and spend
Partner closely with Sales teams, Product marketing, Brand/consumer marketing
Stay current on ad products, platform updates and capabilities
Monitor industry trends to inform content and messaging
Identify opportunities for innovation
Extend consumer campaigns into mid‑ and lower‑funnel social environments
Build retargeting and sequential messaging across audiences
Help translate product‑led storytelling into both agent and consumer value
Support full‑funnel continuity across YouTube, social, and awareness campaigns
Basic Qualifications
Bachelor’s Degree from an accredited, not‑for‑profit, in‑person college/university
3‑4 years in social media marketing, with B2B experience preferred
Experience running paid social campaigns focused on lead generation
Ability to balance creative storytelling with performance marketing
Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management
Analytical mindset with the ability to connect media performance to business outcomes
Strong collaboration skills across marketing, sales, and product teams
Excellent problem‑solving, analytical, written and verbal communication, and interpersonal skills
Ability to think strategically and act proactively
Preferred Qualifications and Skills
Ability to build a strong, engaged community across social media platforms
Ability to develop and implement effective employee advocacy programs
Experience with TikTok and/or Sprout Social
Experience with Asana and/or Canva
Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel
Benefits and Compensation
Generous compensation and performance‑based incentives
Professional and academic growth opportunities with internal training and tuition reimbursement
Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drug
Life, legal, and supplementary insurance
Virtual and in‑person mental health counseling services
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, and Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Employment Eligibility
Sponsorship is not available for this position. We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply.
Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.
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Job Description
Role Overview
We are currently seeking a Social Media Specialist to join our Homes.com Marketing team based in Richmond, VA. This role is primarily B2B-focused and is responsible for driving demand, engagement, and brand authority among real estate professional audiences, while playing a supporting role in broader consumer initiatives. This Social Media Specialist blends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high-quality leads. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals, while maintaining alignment with larger brand campaigns.
Key Responsibilities
Own the social strategy for B2B audiences – agents, brokers, and industry professionals
Define audience segments, needs, and messaging frameworks
Design and execute full‑funnel social programs
Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities
Lead the development and oversight of content creation
Ensure content is platform-native and tailored to professional audiences
Manage community engagement, including responding to comments and fostering conversation
Leverage social listening to identify industry trends and opportunities
Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification
Develop audience strategies and segmentation
Continuously test and optimize toward efficiency and lead quality
Partner with creative teams to develop B2B-focused assets
Translate product features into clear, compelling value propositions
Guide creative development with platform‑specific best practices
Build a testing roadmap across messaging, formats, and CTAs
Track and report on social campaign performance
Partner with analytics teams to evaluate lead quality and pipeline impact
Translate insights into actionable optimizations across creative, targeting, and spend
Partner closely with Sales teams, Product marketing, Brand/consumer marketing
Stay current on ad products, platform updates and capabilities
Monitor industry trends to inform content and messaging
Identify opportunities for innovation
Extend consumer campaigns into mid‑ and lower‑funnel social environments
Build retargeting and sequential messaging across audiences
Help translate product‑led storytelling into both agent and consumer value
Support full‑funnel continuity across YouTube, social, and awareness campaigns
Basic Qualifications
Bachelor’s Degree from an accredited, not‑for‑profit, in‑person college/university
3‑4 years in social media marketing, with B2B experience preferred
Experience running paid social campaigns focused on lead generation
Ability to balance creative storytelling with performance marketing
Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management
Analytical mindset with the ability to connect media performance to business outcomes
Strong collaboration skills across marketing, sales, and product teams
Excellent problem‑solving, analytical, written and verbal communication, and interpersonal skills
Ability to think strategically and act proactively
Preferred Qualifications and Skills
Ability to build a strong, engaged community across social media platforms
Ability to develop and implement effective employee advocacy programs
Experience with TikTok and/or Sprout Social
Experience with Asana and/or Canva
Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel
Benefits and Compensation
Generous compensation and performance‑based incentives
Professional and academic growth opportunities with internal training and tuition reimbursement
Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drug
Life, legal, and supplementary insurance
Virtual and in‑person mental health counseling services
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On‑site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, and Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Employment Eligibility
Sponsorship is not available for this position. We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply.
Equal Employment Opportunity
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.
#J-18808-Ljbffr