Manager, Marketing Planning & Analytics

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated **Lovet** team as a **Manager, Marketing Planning and Analytics.**At Lovet Pet Health Care, our mission is simple: **to provide better care to more pets**. We’re building a modern veterinary care experience that makes it easier for pet parents to access care through convenience, financial accessibility, and comprehensive services. As part of The Aspen Group (TAG), Lovet is scaling nationally while maintaining a close, collaborative, and mission-driven team. We are a group of builders who are passionate about improving veterinary care and excited about what we’re creating together.We are hiring a **Manager, Marketing Planning and Analytics (Performance and Growth Team)** to support performance-driven growth across our markets. This role sits within TAG’s Growth organization and is **fully dedicated to Lovet**, acting as a key analytical partner to the Lovet Marketing team. Lovet has strong execution and integration today across **paid media, CRM, site experience, product, and broader demand-driving efforts**. The opportunity is to add a dedicated analytics layer that helps us better understand:This role will help evolve our marketing from **channel-level optimization to system-level decision-making**.Partner with Marketing to evaluate **how much to spend by market, location tier, and channel*** Work closely with:* Paid Media (strategy and execution)* CRM / Lifecycle Marketing* Site Merchandising (CRO, test & learn)* Organic / SEO / AI SEO* Brand, Social, and PR (as inputs to demand and visibility)* Product (booking experience, funnel performance)* Finance & Operations (capacity and demand alignment)* Ensure analytics are **embedded in day-to-day decision-making**, not operating in isolation* 5–8+ years in **marketing analytics, growth analytics, or business analytics*** Experience owning or contributing to recurring performance reporting (e.g., weekly or monthly), with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions.* Strong paid media fluency required; experience beyond paid strongly preferred* Experience in multi-location, service-based, or healthcare-adjacent businesses is a plus* Agency experienced preferredStrong ability to move from **data → insight → recommendation**Experience with **marketing performance metrics** (cost per appointment, conversion rates, funnel metrics)Familiarity with **incrementality, attribution, regression analysis, and media mix**conceptsMust have the **ability to independently structure/resolve problems** by incorporating/balancing relevant factors and grasping mathematical concepts related to budgeting and forecastingExperience with **Excel, SQL (Big Query preferred), Tableau**required; experience with analytics tools such as Python and R a plusHands-on **experience extracting, integrating, and analyzing data across multiple sources** (e.g., Google Analytics, paid media platforms, CRM/PIMS systems), including combining disparate datasets and building scalable dashboards
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