Social Media Content Creator - Dollywood Parks & Resorts - Exempt
Herschend Family Entertainment Co., Pigeon Forge, TN, United States
Social Media Content Creator - Dollywood Parks & Resorts - Exempt
Job Category : Marketing/PR
Requisition Number : SOCIA009515
Posted: April 27, 2026
Full-Time
Locations
Dollywood
2700 Dollywood Parks Blvd
Pigeon Forge, TN 37863, USA
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties; all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a Social Media Content Creator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.
We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right Social Media Content Creator checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
The Social Media Content Creator affects and enhances The Dollywood Company’s marketing efforts by acting as the face and voice of external brand communications on social media. The Social Media Content Creator leads social media content efforts, including content creation for The Dollywood Company channels, copywriting for social media content creation, and identifying community insights.
Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.
Summary of Essential Functions and Responsibilities
Manage Dollywood Parks & Resorts social presence by publishing social media calendar content and responding to social users in a timely manner across Facebook, Instagram, Twitter and TikTok
Embody The Dollywood Company’s voice, values and purpose to build relationships with potential Dollywood Parks & Resorts fans
Use discretion while serving as marketing team subject matter expert on Social Media presence and content creation
Experience in photography/videography and appropriate editing techniques (Adobe Creative Suite)
Provide crisis monitoring for owned and non-owned channels under direction of The Dollywood Company’s crisis communications plan
Write copy as part of the social media content creation process, working closely with the Social Media Supervisor to pitch social content ideas and produce collaborative work
Maintain an eye for emerging social trends, plus pitch and execute content ideas related to trends and relevant cultural conversations
Stay up to date with new platform features and social media tools and pitch use cases for them
Maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement and hospitality industries and the community (local, regional and global)
When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital
Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more
As a public face of The Dollywood Company, you will promote the various properties in various settings
Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members
Assist as needed with major PR publicity events including, but not limited to, product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots
Management reserves the right to change and/or add to these duties at any time
Education and Experience Required
Minimum 18 years of age
Bachelor’s Degree required. Degree in Marketing, Communications, or Business Administration preferred
Experience in monitoring and responding in online social media community pages required
Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content
Work experience of creating SEO content
Demonstration of strong editing skills
Proven track record of managing and implementing plans to garner social media coverage
Experience in the theme park, hospitality and/or tourism industry preferred
Experience with graphic design and related software preferred
Experience with video editing preferred
Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
Must have a valid Driver’s License with current automobile insurance and be able to drive company vehicles as required
Must successfully complete a background check including motor vehicle and pre-employment drug screen
Knowledge, Skills, and Abilities
Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
Must be self-motivated and disciplined
Must be able to prioritize and complete work assignments on a timely basis
Must maintain strict confidentiality and judgment regarding privileged information
Must be committed to continuous improvement
Must maintain a professional appearance with good personal hygiene
Must promote and support a “team” work environment by cooperating and helping co-workers
Must be productive in a fast-paced environment
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals
Able to comprehend instructions and retain information
Able to perform duties consistently while creating a safe and secure environment for hosts and guests
Able to be flexible and handle frequent changes in priorities
Able to add, subtract, multiply and divide with accuracy
Must be able to communicate effectively with Guests and Hosts using approved communication methods
Able to tolerate various temperatures while working indoors and outdoors
Able to meet the physical demands of the job
Must have manual dexterity necessary to complete all job duties
Able to sit and/or stand for long/short periods
Able to prioritize tasks and complete assignments on time
Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as the ability to enter and exit vehicle multiple times daily
Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
Ability to move, bend, stoop, kneel, reach, twist
Ability to lift up to 40 lbs
Above average memory retention and recall
Physical and Cognitive Requirements
Lifting and Carrying:
Position may require occasional to frequent lifting of up to 50lbs. utilizing company’s safety guidelines for safe lifting
Mobility:
Position may require intermittent to prolongedsitting, standing and/or walking for duration of shift, up to 13 hours. Employees may also be required to travel to various areas on property which may include changes in terrain, stairs and uneven surfaces
Repetitive Movements:
This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms or other body parts as part of typical job functions
Environmental Conditions:
This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees maybe required to work indoors and outdoors
Cognitive and Sensory Requirements:
This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail and communicate effectively using approved methods
The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.
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Job Category : Marketing/PR
Requisition Number : SOCIA009515
Posted: April 27, 2026
Full-Time
Locations
Dollywood
2700 Dollywood Parks Blvd
Pigeon Forge, TN 37863, USA
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties; all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a Social Media Content Creator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests.
We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right Social Media Content Creator checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
The Social Media Content Creator affects and enhances The Dollywood Company’s marketing efforts by acting as the face and voice of external brand communications on social media. The Social Media Content Creator leads social media content efforts, including content creation for The Dollywood Company channels, copywriting for social media content creation, and identifying community insights.
Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.
Summary of Essential Functions and Responsibilities
Manage Dollywood Parks & Resorts social presence by publishing social media calendar content and responding to social users in a timely manner across Facebook, Instagram, Twitter and TikTok
Embody The Dollywood Company’s voice, values and purpose to build relationships with potential Dollywood Parks & Resorts fans
Use discretion while serving as marketing team subject matter expert on Social Media presence and content creation
Experience in photography/videography and appropriate editing techniques (Adobe Creative Suite)
Provide crisis monitoring for owned and non-owned channels under direction of The Dollywood Company’s crisis communications plan
Write copy as part of the social media content creation process, working closely with the Social Media Supervisor to pitch social content ideas and produce collaborative work
Maintain an eye for emerging social trends, plus pitch and execute content ideas related to trends and relevant cultural conversations
Stay up to date with new platform features and social media tools and pitch use cases for them
Maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement and hospitality industries and the community (local, regional and global)
When needed, facilitate site visits at all properties for members of the media, including print, broadcast and digital
Identify ways to increase awareness of the Dollywood brand across social, digital and traditional media story placement through videos, photos, comments and more
As a public face of The Dollywood Company, you will promote the various properties in various settings
Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members
Assist as needed with major PR publicity events including, but not limited to, product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots
Management reserves the right to change and/or add to these duties at any time
Education and Experience Required
Minimum 18 years of age
Bachelor’s Degree required. Degree in Marketing, Communications, or Business Administration preferred
Experience in monitoring and responding in online social media community pages required
Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content
Work experience of creating SEO content
Demonstration of strong editing skills
Proven track record of managing and implementing plans to garner social media coverage
Experience in the theme park, hospitality and/or tourism industry preferred
Experience with graphic design and related software preferred
Experience with video editing preferred
Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
Must have a valid Driver’s License with current automobile insurance and be able to drive company vehicles as required
Must successfully complete a background check including motor vehicle and pre-employment drug screen
Knowledge, Skills, and Abilities
Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
Must be self-motivated and disciplined
Must be able to prioritize and complete work assignments on a timely basis
Must maintain strict confidentiality and judgment regarding privileged information
Must be committed to continuous improvement
Must maintain a professional appearance with good personal hygiene
Must promote and support a “team” work environment by cooperating and helping co-workers
Must be productive in a fast-paced environment
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals
Able to comprehend instructions and retain information
Able to perform duties consistently while creating a safe and secure environment for hosts and guests
Able to be flexible and handle frequent changes in priorities
Able to add, subtract, multiply and divide with accuracy
Must be able to communicate effectively with Guests and Hosts using approved communication methods
Able to tolerate various temperatures while working indoors and outdoors
Able to meet the physical demands of the job
Must have manual dexterity necessary to complete all job duties
Able to sit and/or stand for long/short periods
Able to prioritize tasks and complete assignments on time
Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as the ability to enter and exit vehicle multiple times daily
Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
Ability to move, bend, stoop, kneel, reach, twist
Ability to lift up to 40 lbs
Above average memory retention and recall
Physical and Cognitive Requirements
Lifting and Carrying:
Position may require occasional to frequent lifting of up to 50lbs. utilizing company’s safety guidelines for safe lifting
Mobility:
Position may require intermittent to prolongedsitting, standing and/or walking for duration of shift, up to 13 hours. Employees may also be required to travel to various areas on property which may include changes in terrain, stairs and uneven surfaces
Repetitive Movements:
This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms or other body parts as part of typical job functions
Environmental Conditions:
This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees maybe required to work indoors and outdoors
Cognitive and Sensory Requirements:
This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail and communicate effectively using approved methods
The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.
#J-18808-Ljbffr