Marketing Portfolio Strategy
PepsiCo Deutschland GmbH, Plano, TX, United States
Overview
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
The PFUS Marketing Portfolio Strategy team is focused on maximizing growth today and into the future. To that end, the team will utilize consumer and market trends to align the organization on where to play and how to win across multiple horizons. Our strategy will be both top down and bottom up, defining the overall opportunity and then identifying the role each piece of our portfolio will play in capturing growth.
The projects this team takes on will be strategic in nature, with an initial focus around identification of the Portfolio opportunity. Once accomplished, the team’s focus will shift to the development of a strategy that captures key actions, milestones and success metrics. Post alignment to this strategy, the team will then orchestrate activity to accomplish our portfolio goals while constantly refining our strategy and continuing to monitor for new growth signals.
Responsibilities
Team members will work in a highly collaborative, fast-paced environment with multiple functions. Insights, Brand Marketing, Innovation and Corporate Strategy will be our main partners, but team members should expect to engage with all functions. Due to the strategic nature of the work, team members can expect to gain exposure to senior leaders within PFUS while gaining valuable experience in strategic thinking, consumer‑centricity, end‑to‑end business understanding and storytelling.
Lastly, success will be measured through a few key lenses; alignment on the opportunity in the short and long term, the prioritization of key areas of opportunity, an aligned action plan to win in the marketplace and most importantly overall portfolio growth.
Examples of projects the team will take on
Translating the PFUS Category Vision into a 5 year growth strategy
Building out brand Foundation booklets to facilitate adoption of a PFUS Brand Foundation Template
Partner with Innovation and Insights to determine how PFUS becomes a leader in functional snacking in the short and long term
Develop Playbooks by Portfolio Brand Role to demonstrate how we will grow each Role differently using key growth levers
Research and build a Premium playbook for PFUS to enable the development of a premium tier of snacking in our portfolio
Diagnosing drivers and drags on PFUS core categories and brands
Supporting in excomm, townhall, and strategic planning process materials
As the Assistant Manager of Portfolio Growth, your role will be to assist in the development of a PFUS Marketing Strategy and to lead key projects in service of this objective. You will report directly to the Portfolio Director. A successful candidate will have the ability to identify key trends and opportunities from consumer and marketplace data. Additionally, they will help build frameworks and stories that create organizational clarity and alignment around growth opportunities and how to capture them. While the team will be highly collaborative, each team member will be expected to function independently at times in service of our collective remit. The Assistant Manager will also be responsible for key category and brand analysis including the ability to breakdown business drivers methodically and be fluent in full suite of Circana tools.
Act as a thought partner and strategic guide to PFUS Marketing and Insights
Act as a project manager on portfolio level projects that are informed by consumer insights, market‑place data and trends/foresights
Act as a project manager on brand and portfolio partition projects that are informed by portfolio growth goals and brand/partition understanding
Lead and champion a portfolio‑centric culture in PFUS Marketing and beyond through consistent usage of key terms, KPIs and strategic frameworks
Serve as the primary point of contact for the projects you lead on the Portfolio Strategy team
Act as a key liaison and connection point for identified portfolio related initiatives
Elevate the impact of the Portfolio Strategy team by challenging the status quo
Develop working relationships with cross‑functional partners, inclusive of Insights and Strategy, as well as manage relationships and workstreams with external vendors when required
Influence the ongoing development of the Marketing Strategy capability at PFUS
Compensation and Benefits
The expected compensation range for this position is between $110,700 - $185,250.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Bachelor’s Degree Required
2-3 Years experience in consumer brand/shopper marketing/innovation/insights
Experience in utilizing complex data sets to identify opportunity
Strategic agenda setting capability
Ability to influence within a highly matrixed environment
Proven collaboration abilities, strategic thinking and leadership skills
Must demonstrate both analytical and creative thinking abilities
Understand business and category drivers and drags
Fluency in the 5 steps to smiles
Strong Circana skills
Strong consulting and/or project management skills
Preferred Qualifications
Exceptional communicator (verbally and written) – ability to tell a story, synthesize and convey key messages and present in a visual and compelling way
Experience in utilizing consumer research, marketplace data and foresights to identify growth opportunities
Experience assessing end to end opportunities to maximize growth
Experience diagnosing business drivers and drags
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
The PFUS Marketing Portfolio Strategy team is focused on maximizing growth today and into the future. To that end, the team will utilize consumer and market trends to align the organization on where to play and how to win across multiple horizons. Our strategy will be both top down and bottom up, defining the overall opportunity and then identifying the role each piece of our portfolio will play in capturing growth.
The projects this team takes on will be strategic in nature, with an initial focus around identification of the Portfolio opportunity. Once accomplished, the team’s focus will shift to the development of a strategy that captures key actions, milestones and success metrics. Post alignment to this strategy, the team will then orchestrate activity to accomplish our portfolio goals while constantly refining our strategy and continuing to monitor for new growth signals.
Responsibilities
Team members will work in a highly collaborative, fast-paced environment with multiple functions. Insights, Brand Marketing, Innovation and Corporate Strategy will be our main partners, but team members should expect to engage with all functions. Due to the strategic nature of the work, team members can expect to gain exposure to senior leaders within PFUS while gaining valuable experience in strategic thinking, consumer‑centricity, end‑to‑end business understanding and storytelling.
Lastly, success will be measured through a few key lenses; alignment on the opportunity in the short and long term, the prioritization of key areas of opportunity, an aligned action plan to win in the marketplace and most importantly overall portfolio growth.
Examples of projects the team will take on
Translating the PFUS Category Vision into a 5 year growth strategy
Building out brand Foundation booklets to facilitate adoption of a PFUS Brand Foundation Template
Partner with Innovation and Insights to determine how PFUS becomes a leader in functional snacking in the short and long term
Develop Playbooks by Portfolio Brand Role to demonstrate how we will grow each Role differently using key growth levers
Research and build a Premium playbook for PFUS to enable the development of a premium tier of snacking in our portfolio
Diagnosing drivers and drags on PFUS core categories and brands
Supporting in excomm, townhall, and strategic planning process materials
As the Assistant Manager of Portfolio Growth, your role will be to assist in the development of a PFUS Marketing Strategy and to lead key projects in service of this objective. You will report directly to the Portfolio Director. A successful candidate will have the ability to identify key trends and opportunities from consumer and marketplace data. Additionally, they will help build frameworks and stories that create organizational clarity and alignment around growth opportunities and how to capture them. While the team will be highly collaborative, each team member will be expected to function independently at times in service of our collective remit. The Assistant Manager will also be responsible for key category and brand analysis including the ability to breakdown business drivers methodically and be fluent in full suite of Circana tools.
Act as a thought partner and strategic guide to PFUS Marketing and Insights
Act as a project manager on portfolio level projects that are informed by consumer insights, market‑place data and trends/foresights
Act as a project manager on brand and portfolio partition projects that are informed by portfolio growth goals and brand/partition understanding
Lead and champion a portfolio‑centric culture in PFUS Marketing and beyond through consistent usage of key terms, KPIs and strategic frameworks
Serve as the primary point of contact for the projects you lead on the Portfolio Strategy team
Act as a key liaison and connection point for identified portfolio related initiatives
Elevate the impact of the Portfolio Strategy team by challenging the status quo
Develop working relationships with cross‑functional partners, inclusive of Insights and Strategy, as well as manage relationships and workstreams with external vendors when required
Influence the ongoing development of the Marketing Strategy capability at PFUS
Compensation and Benefits
The expected compensation range for this position is between $110,700 - $185,250.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
Bachelor’s Degree Required
2-3 Years experience in consumer brand/shopper marketing/innovation/insights
Experience in utilizing complex data sets to identify opportunity
Strategic agenda setting capability
Ability to influence within a highly matrixed environment
Proven collaboration abilities, strategic thinking and leadership skills
Must demonstrate both analytical and creative thinking abilities
Understand business and category drivers and drags
Fluency in the 5 steps to smiles
Strong Circana skills
Strong consulting and/or project management skills
Preferred Qualifications
Exceptional communicator (verbally and written) – ability to tell a story, synthesize and convey key messages and present in a visual and compelling way
Experience in utilizing consumer research, marketplace data and foresights to identify growth opportunities
Experience assessing end to end opportunities to maximize growth
Experience diagnosing business drivers and drags
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
#J-18808-Ljbffr