MARKETING INSIGHTS ANALYST
Fox Communities Credit Union, Appleton, WI, United States
Position Overview
We currently have a career opportunity for a full‑time Marketing Insights Analyst based out of our corporate office (Enterprise) in Appleton!
The Marketing Insights Analyst drives marketing optimization through insight advancement and management of the credit union’s qualitative and quantitative data sources. This role will be key in standardizing data, analyzing trends, deriving insights, and automating processes to empower the marketing department. The position will also help drive member segmentation to facilitate credit union growth.
Responsibilities
Promoting and upholding the Fox Purpose, Mission, Vision, and Values
Driving performance optimization through insights‑based analysis of marketing data
Managing qualitative and quantitative research programs to better understand member and potential member views
Facilitating development of automated tools, from data capture to insight refinement, to empower the marketing department to review data efficiently and effectively
Partnering with Business Intelligence and Information Technology to stay on top of emerging technologies in insight curation and delivery
Partnering in audience segmentation definition, targeted messaging refinement, and performance analysis to ensure quality messaging
Monitoring external data sources to identify member trends and providing intelligence to the marketing department
Responding to and preparing ad‑hoc requests for data and reports
Compiling cadenced reports to support organizational insight and reports to the board
Qualifications
Bachelor’s degree with a background in business, marketing, computer or data science preferred
At least three to five years of similar or related experience
Demonstrated experience with both qualitative and quantitative data analysis
Experience working with Power BI and DAX a plus
Experience with Google Analytics a plus
Working knowledge of SQL a plus
Experience managing large amounts of data from various sources
Background in credit unions or other financial services a plus
Excellent analytical and problem‑solving skills
Strong written and verbal communication skills with an ability to interact with all levels of end users and technical resources
Ability to present insights and data‑related concepts in a clear manner verbally and in written or graphic form
Open and collaborative style, comfortable working in an environment where ideas are shared and challenged
Intermediate or advanced skill level with Microsoft Excel
Self‑motivated, with the ability to react to change, feedback, and critique quickly and positively
Ability to conceptualize and implement things in a changing environment
Attention to detail with the ability to maintain focus on the overall picture
Ability to participate on project teams in an effective manner and work independently
About Fox Communities Credit Union
Fox Communities Credit Union is an over $3 billion in assets community‑based credit union serving more than 130,000 members at over 20 locations. We take pride in being a progressive, member‑owned, full‑service financial institution dedicated to serving the community.
Benefits
We offer a great team environment, competitive salary and an excellent benefit package which includes medical, dental, vision, life, short‑term and long‑term disability insurance, 401(k) (Roth and Traditional) with company contributions including match, paid time off and caregiver leave. As part of our commitment to the communities we serve, we also offer all team members Paid Volunteer Time Off.
Equal Opportunity Employer of Protected Veterans, and Individuals with Disabilities.
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We currently have a career opportunity for a full‑time Marketing Insights Analyst based out of our corporate office (Enterprise) in Appleton!
The Marketing Insights Analyst drives marketing optimization through insight advancement and management of the credit union’s qualitative and quantitative data sources. This role will be key in standardizing data, analyzing trends, deriving insights, and automating processes to empower the marketing department. The position will also help drive member segmentation to facilitate credit union growth.
Responsibilities
Promoting and upholding the Fox Purpose, Mission, Vision, and Values
Driving performance optimization through insights‑based analysis of marketing data
Managing qualitative and quantitative research programs to better understand member and potential member views
Facilitating development of automated tools, from data capture to insight refinement, to empower the marketing department to review data efficiently and effectively
Partnering with Business Intelligence and Information Technology to stay on top of emerging technologies in insight curation and delivery
Partnering in audience segmentation definition, targeted messaging refinement, and performance analysis to ensure quality messaging
Monitoring external data sources to identify member trends and providing intelligence to the marketing department
Responding to and preparing ad‑hoc requests for data and reports
Compiling cadenced reports to support organizational insight and reports to the board
Qualifications
Bachelor’s degree with a background in business, marketing, computer or data science preferred
At least three to five years of similar or related experience
Demonstrated experience with both qualitative and quantitative data analysis
Experience working with Power BI and DAX a plus
Experience with Google Analytics a plus
Working knowledge of SQL a plus
Experience managing large amounts of data from various sources
Background in credit unions or other financial services a plus
Excellent analytical and problem‑solving skills
Strong written and verbal communication skills with an ability to interact with all levels of end users and technical resources
Ability to present insights and data‑related concepts in a clear manner verbally and in written or graphic form
Open and collaborative style, comfortable working in an environment where ideas are shared and challenged
Intermediate or advanced skill level with Microsoft Excel
Self‑motivated, with the ability to react to change, feedback, and critique quickly and positively
Ability to conceptualize and implement things in a changing environment
Attention to detail with the ability to maintain focus on the overall picture
Ability to participate on project teams in an effective manner and work independently
About Fox Communities Credit Union
Fox Communities Credit Union is an over $3 billion in assets community‑based credit union serving more than 130,000 members at over 20 locations. We take pride in being a progressive, member‑owned, full‑service financial institution dedicated to serving the community.
Benefits
We offer a great team environment, competitive salary and an excellent benefit package which includes medical, dental, vision, life, short‑term and long‑term disability insurance, 401(k) (Roth and Traditional) with company contributions including match, paid time off and caregiver leave. As part of our commitment to the communities we serve, we also offer all team members Paid Volunteer Time Off.
Equal Opportunity Employer of Protected Veterans, and Individuals with Disabilities.
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