Digital Media Specialist
Epicosity LLC, Sioux Falls, SD, United States
We're Hiring: Digital Media Specialist | Epicosity | Sioux Falls, SD
At Epicosity, we're a full-service growth partner helping clients in higher education, financial services, and cause marketing build strategies that create real, measurable impact. Our media team is growing — and we're looking for the person who's going to be the technical engine behind it all.
We need a Digital Media Specialist who owns their craft. Someone who doesn't just run campaigns — they engineer them. From paid search and paid social to programmatic, tracking, and analytics, you'll be the execution authority who ensures every dollar works harder and every data point means something.
What You'll Own
Paid Media Campaign Management
Plan, build, and manage campaigns across Google Ads, Meta, LinkedIn, programmatic display, and beyond
Develop audience targeting strategies using first-party data, platform audiences, and third-party segments
Collaborate with the creative team on ad copy, headlines, and CTAs — and use performance data to sharpen them over time
Manage budgets with precision, optimizing spend to hit client KPIs
Run ongoing A/B testing, bid management, and creative rotation to continuously improve results
Analytics & Reporting
Monitor campaign performance daily and surface trends, anomalies, and opportunities
Build and maintain dashboards that turn complex data into clear, actionable insights
Deliver regular performance reports with analysis, recommendations, and forward-looking strategy
Track core metrics: impressions, clicks, conversions, CPA, ROAS, and more
Paid Social
Execute paid social strategies across Meta, LinkedIn, X, TikTok, and emerging platforms
Manage retargeting and lookalike audience strategies to drive lower-funnel conversions
Stay current on algorithm updates, ad policy changes, and new formats
Strategy & Collaboration
Partner with account teams on integrated media plans that connect paid tactics to bigger campaign goals
Contribute to client presentations, strategy docs, and QBRs with data-backed insights
Collaborate with SEO, content, and web teams to align paid and organic efforts
Proactively bring emerging platform opportunities and beta features to the table
#J-18808-Ljbffr
At Epicosity, we're a full-service growth partner helping clients in higher education, financial services, and cause marketing build strategies that create real, measurable impact. Our media team is growing — and we're looking for the person who's going to be the technical engine behind it all.
We need a Digital Media Specialist who owns their craft. Someone who doesn't just run campaigns — they engineer them. From paid search and paid social to programmatic, tracking, and analytics, you'll be the execution authority who ensures every dollar works harder and every data point means something.
What You'll Own
Paid Media Campaign Management
Plan, build, and manage campaigns across Google Ads, Meta, LinkedIn, programmatic display, and beyond
Develop audience targeting strategies using first-party data, platform audiences, and third-party segments
Collaborate with the creative team on ad copy, headlines, and CTAs — and use performance data to sharpen them over time
Manage budgets with precision, optimizing spend to hit client KPIs
Run ongoing A/B testing, bid management, and creative rotation to continuously improve results
Analytics & Reporting
Monitor campaign performance daily and surface trends, anomalies, and opportunities
Build and maintain dashboards that turn complex data into clear, actionable insights
Deliver regular performance reports with analysis, recommendations, and forward-looking strategy
Track core metrics: impressions, clicks, conversions, CPA, ROAS, and more
Paid Social
Execute paid social strategies across Meta, LinkedIn, X, TikTok, and emerging platforms
Manage retargeting and lookalike audience strategies to drive lower-funnel conversions
Stay current on algorithm updates, ad policy changes, and new formats
Strategy & Collaboration
Partner with account teams on integrated media plans that connect paid tactics to bigger campaign goals
Contribute to client presentations, strategy docs, and QBRs with data-backed insights
Collaborate with SEO, content, and web teams to align paid and organic efforts
Proactively bring emerging platform opportunities and beta features to the table
#J-18808-Ljbffr