Senior Integrated Marketing Strategist-CPG Generalist
On Target Executive Search, A Division Of On Target Staffing LLC, New York, NY, United States
Senior Integrated Marketing Strategist (CPG)
Location:
Ulster County, NY (Hybrid)
Job Type:
Full-Time (40+ hours/week)
Compensation:
$100,000 – $130,000 annually
FLSA Status:
Exempt
About the Company
Our client is a private beverage manufacturing company based in the Hudson Valley with over 30 years of operational experience. The organization has invested heavily in both proprietary product development and co-packing capabilities, producing a diverse portfolio that includes juice cocktails, teas, energy drinks, seltzers, sports drinks, flavored waters, and soft drinks.
Position Overview
We are seeking a strategic and results-driven Senior Integrated Marketing Strategist (CPG) to lead the development and execution of integrated marketing initiatives that elevate brand positioning, increase consumer engagement, and drive business growth. This role requires a strong balance of strategic thinking and hands‑on execution across multiple marketing channels.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field required
MBA preferred; equivalent experience considered
10+ years of progressive experience in marketing strategy, brand management, or related roles
Experience within beverage manufacturing, consumer packaged goods (CPG), or food production environments strongly preferred
Demonstrated success in developing and executing multi-channel marketing strategies
Strong leadership, project management, and cross-functional collaboration skills
Advanced knowledge of digital marketing, analytics tools, and market research methodologies
Excellent communication and presentation skills with the ability to influence stakeholders
Strategic thinker with a creative, data‑driven, and results‑oriented mindset
Key Responsibilities
Develop, implement, and optimize integrated marketing strategies aligned with business objectives
Analyze market trends and consumer insights to inform brand and growth strategies
Lead brand positioning, messaging, and storytelling to strengthen market presence
Drive digital marketing efforts, including SEO, paid media, content strategy, social media, and e‑commerce
Partner cross-functionally with Sales, Operations, and Product Development teams
Manage external agencies, vendors, and strategic partnerships
Establish KPIs and reporting to measure marketing effectiveness and ROI
Mentor and support junior marketing team members
Represent the company at trade shows and industry events
401(k) with eligibility after 90 days
Paid holidays and paid time off
Career growth opportunities within a growing organization
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Location:
Ulster County, NY (Hybrid)
Job Type:
Full-Time (40+ hours/week)
Compensation:
$100,000 – $130,000 annually
FLSA Status:
Exempt
About the Company
Our client is a private beverage manufacturing company based in the Hudson Valley with over 30 years of operational experience. The organization has invested heavily in both proprietary product development and co-packing capabilities, producing a diverse portfolio that includes juice cocktails, teas, energy drinks, seltzers, sports drinks, flavored waters, and soft drinks.
Position Overview
We are seeking a strategic and results-driven Senior Integrated Marketing Strategist (CPG) to lead the development and execution of integrated marketing initiatives that elevate brand positioning, increase consumer engagement, and drive business growth. This role requires a strong balance of strategic thinking and hands‑on execution across multiple marketing channels.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field required
MBA preferred; equivalent experience considered
10+ years of progressive experience in marketing strategy, brand management, or related roles
Experience within beverage manufacturing, consumer packaged goods (CPG), or food production environments strongly preferred
Demonstrated success in developing and executing multi-channel marketing strategies
Strong leadership, project management, and cross-functional collaboration skills
Advanced knowledge of digital marketing, analytics tools, and market research methodologies
Excellent communication and presentation skills with the ability to influence stakeholders
Strategic thinker with a creative, data‑driven, and results‑oriented mindset
Key Responsibilities
Develop, implement, and optimize integrated marketing strategies aligned with business objectives
Analyze market trends and consumer insights to inform brand and growth strategies
Lead brand positioning, messaging, and storytelling to strengthen market presence
Drive digital marketing efforts, including SEO, paid media, content strategy, social media, and e‑commerce
Partner cross-functionally with Sales, Operations, and Product Development teams
Manage external agencies, vendors, and strategic partnerships
Establish KPIs and reporting to measure marketing effectiveness and ROI
Mentor and support junior marketing team members
Represent the company at trade shows and industry events
401(k) with eligibility after 90 days
Paid holidays and paid time off
Career growth opportunities within a growing organization
#J-18808-Ljbffr