Marketing Manager
Insight Global, Englewood Cliffs, NJ, United States
Location:
Onsite- Englewood Cliffs NJ 07632
Insight Global is seeking a
Marketing Manager (Product Marketing)
for a leading IT solutions provider focused on enterprise software and digital transformation. This role will serve as the voice of the company’s SAP validation and automation platform, owning messaging, positioning, and go-to-market execution. The ideal candidate is a hands‑on product marketer who thrives in technical environments, enjoys deep competitive analysis, and excels at creating high‑authority content that supports complex enterprise sales cycles. This position offers high visibility across product, sales, and leadership teams and the opportunity to shape the narrative of a growing enterprise IT portfolio.
Responsibilities
Own product positioning and messaging for SAP validation and enterprise testing solutions
Develop competitive intelligence, win themes, and sales battlecards
Create authoritative content including white papers, migration guides, solution briefs, and ROI assets
Partner with Sales to deliver pitch decks, discovery guides, and enablement tools
Lead go-to-market execution for new product launches across Product, Sales, and Customer Success
Support demand generation and ABM campaigns with technical hooks and content assets
Represent the product as a subject matter expert in webinars, industry events, and partner initiatives
Ensure consistent brand voice and messaging across current and future IT solution offerings
Qualifications
5+ years of B2B Product Marketing experience within Enterprise Software or SaaS
Strong understanding of the SAP ecosystem (ECC, S/4HANA, BTP)
Experience translating complex technical capabilities into clear, compelling value propositions
Proven ability to create high-impact product messaging, positioning, and narrative frameworks
Strong written and verbal communication skills with executive-level polish
Experience supporting enterprise sales cycles with enablement content
Ability to operate effectively in a fast-paced, high-growth IT or technology vendor environment
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Onsite- Englewood Cliffs NJ 07632
Insight Global is seeking a
Marketing Manager (Product Marketing)
for a leading IT solutions provider focused on enterprise software and digital transformation. This role will serve as the voice of the company’s SAP validation and automation platform, owning messaging, positioning, and go-to-market execution. The ideal candidate is a hands‑on product marketer who thrives in technical environments, enjoys deep competitive analysis, and excels at creating high‑authority content that supports complex enterprise sales cycles. This position offers high visibility across product, sales, and leadership teams and the opportunity to shape the narrative of a growing enterprise IT portfolio.
Responsibilities
Own product positioning and messaging for SAP validation and enterprise testing solutions
Develop competitive intelligence, win themes, and sales battlecards
Create authoritative content including white papers, migration guides, solution briefs, and ROI assets
Partner with Sales to deliver pitch decks, discovery guides, and enablement tools
Lead go-to-market execution for new product launches across Product, Sales, and Customer Success
Support demand generation and ABM campaigns with technical hooks and content assets
Represent the product as a subject matter expert in webinars, industry events, and partner initiatives
Ensure consistent brand voice and messaging across current and future IT solution offerings
Qualifications
5+ years of B2B Product Marketing experience within Enterprise Software or SaaS
Strong understanding of the SAP ecosystem (ECC, S/4HANA, BTP)
Experience translating complex technical capabilities into clear, compelling value propositions
Proven ability to create high-impact product messaging, positioning, and narrative frameworks
Strong written and verbal communication skills with executive-level polish
Experience supporting enterprise sales cycles with enablement content
Ability to operate effectively in a fast-paced, high-growth IT or technology vendor environment
#J-18808-Ljbffr