Manager, Product Management
Brother International Corporation, Westminster, CO, United States
Role Overview
The Manager, Product Management, manages the full product lifecycle for assigned product lines within the Brother Mobile Solutions (BMS) portfolio, with primary responsibility for desktop thermal printing solutions. This role is accountable for product lifecycle execution including product development support, roadmap maintenance, pricing analysis, product launch coordination, training support, and post-launch performance optimization.
As a cross-functional business partner, this role works closely with Marketing, Engineering, Sales, Finance, Operations, and Brother International Corporation (Japan) Product Planning to execute defined product strategy, ensure alignment across teams, and deliver competitive, market-relevant solutions. The Manager represents regional product requirements in global planning discussions and provides structured analysis to support roadmap decisions under the guidance of senior product leadership. This position demonstrates strong product management capability and sound business judgment while executing strategy within established portfolio direction. This position may require up to 30–40% travel.
Duties & Responsibilities
Product Management
Manage the complete product lifecycle for assigned product lines, from concept support through end-of-life execution
Drive growth through optimization of current products and execution of approved new product introductions
Create and maintain Marketing Requirements Documents, Product Specifications, and Product Requirements Documents
Maintain and execute 3–5-year product roadmaps aligned to divisional strategy
Support pricing analysis, competitive pricing evaluations, ROI/TCO tools, and end-of-life planning activities
Monitor product performance (revenue, profitability, attach, quality) and recommend data-driven adjustments
Serve as a product line resource for Sales and cross-functional partners, escalating complex or strategic matters to senior product leadership as appropriate
Cross-Functional Collaboration
Partner closely with Sales, Engineering, Marketing, Finance, and Operations to ensure alignment across assigned product lines
Build effective working relationships to improve responsiveness, coordination, and execution
Share structured insights from customers, field teams, and competitive intelligence to inform product improvements
Provide timely product information and tools to support Sales effectiveness
Ensure Marketing receives accurate product data to support messaging and campaign execution
Model collaborative and accountable behaviors within the Product Management organization
Product Development
Support the development of business case analyses and product proposals aligned to defined strategic priorities
Conduct structured market research, competitive analysis, and trend evaluations within assigned product lines
Engage with end users, channel partners, ISVs, resellers, and vendors to gather market insights and validate requirements
Translate customer and market insights into documented product requirements and enhancement recommendations
Partner with Engineering, Marketing, Sales, Service, and Brother Japan Product Planning teams to execute approved product initiatives
Participate in international and cross-regional planning calls, representing regional product requirements and providing supporting analysis
Product Launch
Support and coordinate product launch initiatives in partnership with cross-functional teams
Provide product input to support web updates, content development, digital marketing activities, trade shows, and demand generation programs.
Develop and deliver product training materials and launch resources in collaboration with Marketing and Sales
Support early adopter programs and structured feedback collection efforts
Document and track promotional activities in partnership with Marketing and Sales
Product Enablement
Manage approved product enhancements, variants, and derivative offerings based on defined customer and market requirements
Partner with Engineering on feature clarification, prioritization support, and issue resolution
Support Engage in pre-sales opportunities with product knowledge and participation in customer discussions as needed
Assist Sales and Engineering in managing and resolving escalated product issues within assigned product lines
Recommend solution ideas derived from customer feedback and application insights
Deliver product training sessions for internal teams and partners as required
Experience & Qualifications
Education Level
Bachelor's Degree (or equivalent experience) in Engineering, Business, Marketing or Related field
Experience Level
7+ years of a combination of experience spanning the following areas:
Supporting or managing product lifecycle activities, including product development coordination, launch execution, and post-launch optimization
Contributing to product strategy and roadmap development within defined portfolio direction
Working cross-functionally with Engineering, Marketing, Sales, and Operations to support successful product introductions
Interfacing with customers, channel partners, sales teams, vendors, and other stakeholders to gather requirements and market insights
Developing financial analyses and supporting business case development for new product introductions or product enhancements
3+ years of experience in Thermal printing, labeling, Auto ID, or hardware-based product experience
Preferred
Software/Technical Skills
Technical product expertise, preferably in the mobile printer/labeler product category
Knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel)
Other Skills/Knowledge/Abilities
Advanced ability in the following areas: performing market research, developing competitive analysis reports, developing product specifications, maintaining product roadmap and 5-year plan, defining markets/applications, and supporting tradeshows
Proficient ability in the following areas: developing business plans & proposals, developing strategic product vision, and supporting channel pricing
Ability to think creatively, and analytically to translate market/customer requirements into solutions, products, derivatives, features, business cases, and cost/benefit analyses
Ability to define key market segments/customers to conduct validation activities
Ability to work cross-functionality and build relationships across varying teams, both domestically and internationally
Strong communication skills (written, verbal, interpersonal)
Ability to manage a budget
Ability to present at all levels of the organization and to customers
Additional Details for This Role
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid
Base Salary
The targeted base salary range for this position is
$ 120,000 - $ 140,000
per year.
Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.
Additional Compensation
This position is eligible for a
15%
bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
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The Manager, Product Management, manages the full product lifecycle for assigned product lines within the Brother Mobile Solutions (BMS) portfolio, with primary responsibility for desktop thermal printing solutions. This role is accountable for product lifecycle execution including product development support, roadmap maintenance, pricing analysis, product launch coordination, training support, and post-launch performance optimization.
As a cross-functional business partner, this role works closely with Marketing, Engineering, Sales, Finance, Operations, and Brother International Corporation (Japan) Product Planning to execute defined product strategy, ensure alignment across teams, and deliver competitive, market-relevant solutions. The Manager represents regional product requirements in global planning discussions and provides structured analysis to support roadmap decisions under the guidance of senior product leadership. This position demonstrates strong product management capability and sound business judgment while executing strategy within established portfolio direction. This position may require up to 30–40% travel.
Duties & Responsibilities
Product Management
Manage the complete product lifecycle for assigned product lines, from concept support through end-of-life execution
Drive growth through optimization of current products and execution of approved new product introductions
Create and maintain Marketing Requirements Documents, Product Specifications, and Product Requirements Documents
Maintain and execute 3–5-year product roadmaps aligned to divisional strategy
Support pricing analysis, competitive pricing evaluations, ROI/TCO tools, and end-of-life planning activities
Monitor product performance (revenue, profitability, attach, quality) and recommend data-driven adjustments
Serve as a product line resource for Sales and cross-functional partners, escalating complex or strategic matters to senior product leadership as appropriate
Cross-Functional Collaboration
Partner closely with Sales, Engineering, Marketing, Finance, and Operations to ensure alignment across assigned product lines
Build effective working relationships to improve responsiveness, coordination, and execution
Share structured insights from customers, field teams, and competitive intelligence to inform product improvements
Provide timely product information and tools to support Sales effectiveness
Ensure Marketing receives accurate product data to support messaging and campaign execution
Model collaborative and accountable behaviors within the Product Management organization
Product Development
Support the development of business case analyses and product proposals aligned to defined strategic priorities
Conduct structured market research, competitive analysis, and trend evaluations within assigned product lines
Engage with end users, channel partners, ISVs, resellers, and vendors to gather market insights and validate requirements
Translate customer and market insights into documented product requirements and enhancement recommendations
Partner with Engineering, Marketing, Sales, Service, and Brother Japan Product Planning teams to execute approved product initiatives
Participate in international and cross-regional planning calls, representing regional product requirements and providing supporting analysis
Product Launch
Support and coordinate product launch initiatives in partnership with cross-functional teams
Provide product input to support web updates, content development, digital marketing activities, trade shows, and demand generation programs.
Develop and deliver product training materials and launch resources in collaboration with Marketing and Sales
Support early adopter programs and structured feedback collection efforts
Document and track promotional activities in partnership with Marketing and Sales
Product Enablement
Manage approved product enhancements, variants, and derivative offerings based on defined customer and market requirements
Partner with Engineering on feature clarification, prioritization support, and issue resolution
Support Engage in pre-sales opportunities with product knowledge and participation in customer discussions as needed
Assist Sales and Engineering in managing and resolving escalated product issues within assigned product lines
Recommend solution ideas derived from customer feedback and application insights
Deliver product training sessions for internal teams and partners as required
Experience & Qualifications
Education Level
Bachelor's Degree (or equivalent experience) in Engineering, Business, Marketing or Related field
Experience Level
7+ years of a combination of experience spanning the following areas:
Supporting or managing product lifecycle activities, including product development coordination, launch execution, and post-launch optimization
Contributing to product strategy and roadmap development within defined portfolio direction
Working cross-functionally with Engineering, Marketing, Sales, and Operations to support successful product introductions
Interfacing with customers, channel partners, sales teams, vendors, and other stakeholders to gather requirements and market insights
Developing financial analyses and supporting business case development for new product introductions or product enhancements
3+ years of experience in Thermal printing, labeling, Auto ID, or hardware-based product experience
Preferred
Software/Technical Skills
Technical product expertise, preferably in the mobile printer/labeler product category
Knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel)
Other Skills/Knowledge/Abilities
Advanced ability in the following areas: performing market research, developing competitive analysis reports, developing product specifications, maintaining product roadmap and 5-year plan, defining markets/applications, and supporting tradeshows
Proficient ability in the following areas: developing business plans & proposals, developing strategic product vision, and supporting channel pricing
Ability to think creatively, and analytically to translate market/customer requirements into solutions, products, derivatives, features, business cases, and cost/benefit analyses
Ability to define key market segments/customers to conduct validation activities
Ability to work cross-functionality and build relationships across varying teams, both domestically and internationally
Strong communication skills (written, verbal, interpersonal)
Ability to manage a budget
Ability to present at all levels of the organization and to customers
Additional Details for This Role
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. #LI-Hybrid
Base Salary
The targeted base salary range for this position is
$ 120,000 - $ 140,000
per year.
Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.
Additional Compensation
This position is eligible for a
15%
bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
#J-18808-Ljbffr