Role Summary
We are looking for an inspirational leader who can direct our professional marketing efforts, translating customer insights into innovative customer experiences for our potential launch product in PBC. This person will lead a team of professionals who will be responsible for the development of impactful programs that will drive customer uptake in the rare PBC market.
Responsibilities
Establish a framework to gain ongoing customer insights and be able to translate those insights into unmet needs in the disease
Partner with Sales team to ensure seamless execution of marketing strategy
Partner with the Medical team to ensure alignment on data gaps in the marketplace
Drive innovation in the launch plan, partnering with the agency partners to identify new awareness vehicles to drive trial and uptake in the first year of launch
Partner with training team to ensure strong scientific knowledge as well as competitive selling skills
Execute 1-2 test initiatives to continue to drive learning
Model good business conduct and adherence with applicable laws, regulations, rules and codes
Drive a high performance culture on the commercial team by fostering innovation, customer focus, personal accountability and commitment for results
Requirements
Bachelor’s Degree required; Master’s Degree (MBA) preferred.
Minimum of 7-9 years specialty pharmaceutical/biotechnology marketing experience
9-12 years of overall pharmaceutical/biotechnology commercial experience
Specialty/rare disease experience is required
Prior therapeutic experience in hepatology is preferred
Leads effectively in a fast-paced environment
Exhibits big picture thinking, while also being disciplined and detailed oriented
Is regarded as a proactive, supportive and collaborative partner
Operates well in an evolving organizational structure with minimal direction
Uses strong analytical skills to conduct both qualitative and quantitative assessments
Strong verbal and written communication skills
Willing to take on increasing responsibility as Zydus Therapeutics grows
At least 5 years of leadership experience with direct reports
Travel Requirements
The position will require domestic travel (up to 25%).
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LEAD, US PROFESSIONAL MARKETING (Sr. Director)
Zydus Therapeutics Inc., New York, NY, USA
Job type: Full Time