Senior Marketing Business Analyst, Homecare
Veracity, Covington, GA, United States
Job Title: Senior Marketing Business Analyst, Homecare
Location: Covington, Georgia, United States
Work Mode: Monday-Thursday Onsite | Friday Remote
Employment Type: Full-Time
The Senior Marketing Business Analyst, Homecare will partner with cross-functional teams to drive Business Intelligence (BI) and performance metrics for the PureWick Direct-to-Consumer business. This role delivers actionable insights to support strategic growth initiatives for the Home Care platform through KPI dashboards, business case analyses, segmentation reports, and ad-hoc reporting.
Key Responsibilities Collaborate with the Client Home Care DTC (Direct-to-Consumer) team to deliver world-class marketing analytics, trends, and forecasting .
Leverage internal and external data sources to develop an advanced reporting suite supporting real-time marketing decisions.
Manage short-term and long-term reporting needs using Power BI, Tableau, and Excel .
Deliver and maintain Key Performance Indicators (KPIs) to align with business strategy.
Design and execute automated and ad-hoc reports for the direct-to-consumer healthcare business.
Develop new data visualizations and dashboards to present insights in a clear, actionable format.
Collaborate with Business Intelligence (BI) and Finance teams to generate analytics-driven insights.
Ensure compliance with HIPAA and maintain data integrity and confidentiality.
Analyze quantitative and qualitative data to provide insights and business recommendations.
Support decision-making by identifying opportunities and implementing best practices in analytics and reporting .
Education Required: Bachelor's Degree (preferably in Business Analytics, Marketing, Statistics, or related field)
Preferred: MBA or equivalent advanced degree
Experience 5+ years translating business needs into technical reporting and analytics deliverables.
5+ years working with Power BI, Tableau , and strong proficiency in SQL queries .
5+ years experience in performance marketing or e-commerce analytics preferred.
Experience partnering across matrixed organizations to deliver integrated reporting solutions.
Experience in data-driven business recommendations and strategic analytics.
Proven success implementing complex data management and reporting initiatives.
Familiarity with direct-to-consumer KPIs, Salesforce.com , and P&L management preferred.
Exposure to health insurance reimbursement analytics preferred.
Required Skills Advanced proficiency in Power BI, Tableau, and SQL .
Strong analytical thinking and data visualization capabilities.
Excellent business acumen and ability to interpret data to drive marketing strategy.
Experience with performance marketing , e-commerce metrics , and digital campaign tracking .
Solid understanding of data governance, HIPAA compliance , and data quality controls .
Strong collaboration and communication skills across business and technical teams.
Ability to work under tight deadlines and manage multiple concurrent projects .
Ideal Candidate Profile 5-7 years of experience in marketing analytics and BI tools (Power BI/Tableau) .
Demonstrated experience in direct-to-consumer healthcare, medical devices, or e-commerce .
Proven track record of using analytics to drive strategic decisions .
Strong interpersonal skills with the ability to work in a matrixed corporate environment .
Highly detail-oriented, organized, and self-driven.
Recruiter Submission Template -
Full Name:
Degree Major with University and Completion Year:
Total Experience in Marketing / Business Analytics:
Total Experience in Performance Marketing / E-Commerce Analytics:
Experience with Direct-to-Consumer Healthcare or Medical Devices (Yes/No, brief details):
BI & Reporting Tools Experience (Power BI, Tableau, SQL - specify proficiency):
Experience with Salesforce.com (Yes/No, brief details):
Experience in KPI Dashboards, Business Case Analysis, or Ad-Hoc Reporting (Yes/No, brief details):
Experience in P&L Reporting / Budget Analytics (Yes/No, brief details):
Proficiency in Microsoft Excel and Office Tools (Basic / Intermediate / Advanced):
Certifications (if any, e.g., MBA, Analytics Certification):
Industry Experience (Medical Devices / Healthcare / E-Commerce / Other):
Work Style (Independent / Team-based / Both):
Motivation/Reason for Interest in This Role:
Contact Number:
Email ID:
LinkedIn Profile URL:
Full Address (Street, City, State, ZIP Code):
Notice Period (in weeks):
Current Work Authorization Status (e.g., US Citizen, Green Card, H1B, etc.):
Expected Salary:
Are you willing to relocate at your own expense and work Onsite - Covington, GA (Yes/No):
Location: Covington, Georgia, United States
Work Mode: Monday-Thursday Onsite | Friday Remote
Employment Type: Full-Time
The Senior Marketing Business Analyst, Homecare will partner with cross-functional teams to drive Business Intelligence (BI) and performance metrics for the PureWick Direct-to-Consumer business. This role delivers actionable insights to support strategic growth initiatives for the Home Care platform through KPI dashboards, business case analyses, segmentation reports, and ad-hoc reporting.
Key Responsibilities Collaborate with the Client Home Care DTC (Direct-to-Consumer) team to deliver world-class marketing analytics, trends, and forecasting .
Leverage internal and external data sources to develop an advanced reporting suite supporting real-time marketing decisions.
Manage short-term and long-term reporting needs using Power BI, Tableau, and Excel .
Deliver and maintain Key Performance Indicators (KPIs) to align with business strategy.
Design and execute automated and ad-hoc reports for the direct-to-consumer healthcare business.
Develop new data visualizations and dashboards to present insights in a clear, actionable format.
Collaborate with Business Intelligence (BI) and Finance teams to generate analytics-driven insights.
Ensure compliance with HIPAA and maintain data integrity and confidentiality.
Analyze quantitative and qualitative data to provide insights and business recommendations.
Support decision-making by identifying opportunities and implementing best practices in analytics and reporting .
Education Required: Bachelor's Degree (preferably in Business Analytics, Marketing, Statistics, or related field)
Preferred: MBA or equivalent advanced degree
Experience 5+ years translating business needs into technical reporting and analytics deliverables.
5+ years working with Power BI, Tableau , and strong proficiency in SQL queries .
5+ years experience in performance marketing or e-commerce analytics preferred.
Experience partnering across matrixed organizations to deliver integrated reporting solutions.
Experience in data-driven business recommendations and strategic analytics.
Proven success implementing complex data management and reporting initiatives.
Familiarity with direct-to-consumer KPIs, Salesforce.com , and P&L management preferred.
Exposure to health insurance reimbursement analytics preferred.
Required Skills Advanced proficiency in Power BI, Tableau, and SQL .
Strong analytical thinking and data visualization capabilities.
Excellent business acumen and ability to interpret data to drive marketing strategy.
Experience with performance marketing , e-commerce metrics , and digital campaign tracking .
Solid understanding of data governance, HIPAA compliance , and data quality controls .
Strong collaboration and communication skills across business and technical teams.
Ability to work under tight deadlines and manage multiple concurrent projects .
Ideal Candidate Profile 5-7 years of experience in marketing analytics and BI tools (Power BI/Tableau) .
Demonstrated experience in direct-to-consumer healthcare, medical devices, or e-commerce .
Proven track record of using analytics to drive strategic decisions .
Strong interpersonal skills with the ability to work in a matrixed corporate environment .
Highly detail-oriented, organized, and self-driven.
Recruiter Submission Template -
Full Name:
Degree Major with University and Completion Year:
Total Experience in Marketing / Business Analytics:
Total Experience in Performance Marketing / E-Commerce Analytics:
Experience with Direct-to-Consumer Healthcare or Medical Devices (Yes/No, brief details):
BI & Reporting Tools Experience (Power BI, Tableau, SQL - specify proficiency):
Experience with Salesforce.com (Yes/No, brief details):
Experience in KPI Dashboards, Business Case Analysis, or Ad-Hoc Reporting (Yes/No, brief details):
Experience in P&L Reporting / Budget Analytics (Yes/No, brief details):
Proficiency in Microsoft Excel and Office Tools (Basic / Intermediate / Advanced):
Certifications (if any, e.g., MBA, Analytics Certification):
Industry Experience (Medical Devices / Healthcare / E-Commerce / Other):
Work Style (Independent / Team-based / Both):
Motivation/Reason for Interest in This Role:
Contact Number:
Email ID:
LinkedIn Profile URL:
Full Address (Street, City, State, ZIP Code):
Notice Period (in weeks):
Current Work Authorization Status (e.g., US Citizen, Green Card, H1B, etc.):
Expected Salary:
Are you willing to relocate at your own expense and work Onsite - Covington, GA (Yes/No):