Marketing manager II

Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle.

Key Job Responsibilities

Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix

Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes

Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption

Drive full-funnel optimization across awareness, engagement, and conversion stages

Develop scalable marketing mechanisms and automation to support multiple programs and customer segments

Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics

Analyze campaign performance and surface insights to improve marketing effectiveness

Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes

Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines

Contribute to leadership reviews, GTM plans, and performance reporting

Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives

Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights

Basic Qualifications

5+ years of professional non-internship marketing experience

Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

Experience working and communicating with multiple stakeholders, C-level executives and cross-functional teams

Experience developing and executing on GTM strategies that are large in scope

Experience developing successful marketing or communications campaigns

Knowledge of advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with Tableau preferred)

Experience defining targeting, segmentation, messaging, and channel strategy

Experience managing marketing funnel metrics such as open rate, click-through rate, and conversion rate

Preferred Qualifications

Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

Experience with A/B testing, especially around audience segmentation and targeting

Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc.

Experience driving demand and managing a customer funnel across multiple channels

Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship

Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms

Master's degree or above in marketing, economics, business or equivalent

Experience building scalable marketing mechanisms or automation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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