Vice President, Marketing

Vice President, Marketing

About the Company

Renowned consumer brand

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is in search of a Vice President of Marketing to spearhead the creation and implementation of cohesive marketing and PR strategies on a global scale. The successful candidate will be tasked with enhancing brand storytelling, fostering consumer engagement, and ensuring a uniform and impactful execution across various teams. This pivotal role demands a leader with a proven track record in omnichannel marketing, global campaign management, and large-scale brand development, capable of translating strategic initiatives into tangible business outcomes.

Applicants for the Vice President of Marketing position at the company should possess a minimum of 15 years' experience in global brand marketing and integrated campaign leadership. A strong background in eCommerce, digital strategy, and omnichannel retail is essential, as is a history of successful management of PR, influencer, and partnership strategies. The role requires an individual with exceptional leadership, communication, and collaboration skills, and a preference for those with experience in the apparel and fashion industry, particularly in the outerwear and activewear sectors. The ideal candidate will have a proven ability to execute high-impact collaborations and brand partnerships, work effectively with global teams, and possess a strong analytical mindset to derive actionable insights from data. Day-to-day responsibilities include leading global go-to-market strategies, overseeing various marketing and PR channels, and driving cross-functional alignment to optimize campaign performance.

Travel Percent
Less than 10%

Functions

• Marketing