Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey. Founded in 2010, we grew from a small Los Angeles juice bar into a dynamic omnichannel brand with products available nationwide through retailers, our own stores, and direct‑to‑consumer channels.
We are seeking a Sr. Director, PR & Partnerships to bring our brand to life through standout collaborations, cultural moments, and wellness‑focused partnerships. This role will shape how we show up and create energy around the brand with content that keeps our audience growing.
Key Responsibilities
Collaborations & Cultural Moments
- Concept and execute standout collaborations and brand moments.
- Drive partnerships that create buzz and extend the brand into new audiences.
- Lead co‑branded initiatives across product, marketing, and retail.
PR & Brand Visibility
- Own PR strategy and agency management.
- Drive earned media, placements, and storytelling opportunities.
- Ensure consistent, high‑quality brand representation across all external touchpoints.
Team Leadership & Development
- Identify and secure celebrity and influencer partnerships.
- Build relationships with talent agencies and managers.
- Create authentic partnerships that align with the brand.
Relationship Building & External Presence
- Act as a key representative of Pressed Juicery externally.
- Build and maintain a strong network across agencies, brands, media, talent agencies.
- Proactively bring opportunities to the business.
Cross‑Functional Collaboration
- Partner closely with: Brand Marketing (campaigns, storytelling), Growth / Digital (site, CRM, performance), Wholesale Marketing (retail and channel‑specific needs).
- Translate business and marketing needs into strong creative output.
Qualifications
- 10+ years in partnerships, PR, brand marketing, or related roles.
- Experience in CPG, lifestyle, wellness, or consumer brands preferred.
- Proven track record of building and executing successful brand partnerships.
- Deep relationships across PR agencies, brand, media contacts, and influencers.
- Strong communicator with the ability to build and maintain relationships.
- Strong instinct for cultural and commercial relevance.
- Must be able to work on‑site in our Culver City office (3+ days/week).
- Must be legally authorized to work in the United States without restriction.
Pressed Juicery, Inc. participates in the E‑Verify program. Please click here to learn more about the E‑Verify program.
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