Marketing Specialist, Shopper Marketing
Coca-Cola Beverages Florida, Tampa, FL, United States
Marketing Specialist (Shopper Marketing) Coke Florida is searching for a Marketing Specialist (Shopper Marketing) based out of our Tampa HQ facility, working Monday - Friday from 8:00AM-5:00PM.
What You Will Do:
Coca?Cola Beverages Florida is seeking an innovative, collaborative, and detail?oriented Marketing Specialist to support shopper marketing initiatives within a fast?paced consumer environment. In this role, you will support the activation of marketing programs at the point of purchase by coordinating cross?functional partners, assisting customer teams, and managing day?to?day project execution that strengthens product visibility, shopper engagement, and brand loyalty within the convenience retail channel. This role offers hands?on exposure to shopper marketing planning and retail execution, building foundational skills across the full path?to?purchase.
Roles and Responsibilities:
Coordinate the execution of shopper marketing programs that support brand, sales, and retail objectives
Manage field requests for signage, merchandising assets, and promotional materials to support retail execution
Source branded merchandise and support vendor relationships to ensure quality, cost efficiency, and timely delivery
Provide project administration support including invoicing, budget tracking, timelines, and documentation
Partner cross?functionally with Creative, Sales, Product Lifecycle, and Accounting teams to deliver projects on time and within scope
Create and distribute sales tools, presentations, program recaps, and performance summaries
Education and Skills Required:
Bachelor's degree in marketing, Business, or a related field
13 years of relevant experience in marketing, sales, or a related role
Strong project management skills with the ability to manage multiple priorities in a deadline?driven environment
Excellent written and verbal communication skills
Ability to build professional relationships
Ability to confidently deliver, engaging presentations/meetings
Ability to tailor conversations to the end user
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Conditional formatting in MS Excel
Text Functions (LEFT, RIGHT, MID TRIM CONCAT)
XLOOKUP AND VLOOKUP
Creating and using Pivot Tables
Experience creating and managing PPT Decks to include:
Animations
Building custom branded templates
Experience with tools such as Margin Minder highly desired
Previous experience pulling reports and data using Power BI
Demonstrated ability to collaborate effectively with cross?functional teams
Proactively supports teammates
Ability to collaborate across multiple functions
Can resolve minor conflicts independently
Additional Skills that will strengthen your candidacy:
Experience working in Consumer-Packaged Goods/Fast-Moving Consumer Goods environment
Experience working with a Direct-Store-Delivery (DSD) distribution company
Exposure to creative workflows, or agency collaboration
Experience with project management tools
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed. Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship. Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
What You Will Do:
Coca?Cola Beverages Florida is seeking an innovative, collaborative, and detail?oriented Marketing Specialist to support shopper marketing initiatives within a fast?paced consumer environment. In this role, you will support the activation of marketing programs at the point of purchase by coordinating cross?functional partners, assisting customer teams, and managing day?to?day project execution that strengthens product visibility, shopper engagement, and brand loyalty within the convenience retail channel. This role offers hands?on exposure to shopper marketing planning and retail execution, building foundational skills across the full path?to?purchase.
Roles and Responsibilities:
Coordinate the execution of shopper marketing programs that support brand, sales, and retail objectives
Manage field requests for signage, merchandising assets, and promotional materials to support retail execution
Source branded merchandise and support vendor relationships to ensure quality, cost efficiency, and timely delivery
Provide project administration support including invoicing, budget tracking, timelines, and documentation
Partner cross?functionally with Creative, Sales, Product Lifecycle, and Accounting teams to deliver projects on time and within scope
Create and distribute sales tools, presentations, program recaps, and performance summaries
Education and Skills Required:
Bachelor's degree in marketing, Business, or a related field
13 years of relevant experience in marketing, sales, or a related role
Strong project management skills with the ability to manage multiple priorities in a deadline?driven environment
Excellent written and verbal communication skills
Ability to build professional relationships
Ability to confidently deliver, engaging presentations/meetings
Ability to tailor conversations to the end user
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Conditional formatting in MS Excel
Text Functions (LEFT, RIGHT, MID TRIM CONCAT)
XLOOKUP AND VLOOKUP
Creating and using Pivot Tables
Experience creating and managing PPT Decks to include:
Animations
Building custom branded templates
Experience with tools such as Margin Minder highly desired
Previous experience pulling reports and data using Power BI
Demonstrated ability to collaborate effectively with cross?functional teams
Proactively supports teammates
Ability to collaborate across multiple functions
Can resolve minor conflicts independently
Additional Skills that will strengthen your candidacy:
Experience working in Consumer-Packaged Goods/Fast-Moving Consumer Goods environment
Experience working with a Direct-Store-Delivery (DSD) distribution company
Exposure to creative workflows, or agency collaboration
Experience with project management tools
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed. Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship. Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.