Senior Market Research Analyst
Perkins & Will, Chicago, IL, United States
Senior Market Research Analyst Apply design thinking methodologies and futures-oriented analysis to deliver compelling, story-driven insights that inform strategic marketing decisions across our global practice areas. Synthesize intelligence from diverse external sourcesindustry publications, market reports, economic data, and databasesto identify emerging patterns, anticipate future scenarios, and produce forward-looking intelligence that positions the firm for smart growth.
At Perkins&Will, we are committed to supporting the well-being and growth of our team members. We offer a comprehensive benefits package that includes:
Medical, dental, and vision insurance
Wellness programs and mental health support
Short- and long-term disability (STD/LTD)
Life insurance
401(k) retirement plan
Generous paid time off (PTO)
Our employee experience is enriched by a hybrid and flexible work environment, enabled by advanced technology and collaborative tools. Our hybrid model will empower you to balance your life and work commitments.
We also provide:
A professional development stipend and dedicated time for continuing education
Performance-based bonuses
Engaging studio initiatives and events
Active firmwide affinity groups and leadership development opportunities
Above all, our culture is grounded in a firmwide commitment to Justice, Equity, Diversity, and Inclusion (JEDI)a core foundation of everything we do.
Key responsibilities include:
Monitor and analyze publications, reports, economic indicators, and databases to identify signals, emerging trends, and strategic opportunities
Conduct comprehensive company, market, economic, and geographical research to support business development and positioning
Perform in-depth competitor analysis and market assessments across architecture, design, and built environment industries
Apply scenario planning and futures methodologies to anticipate market shifts and identify short and long-term implications
Synthesize information from multiple sources into clear, actionable intelligence using qualitative research methodologies
Identify thematic trends, patterns, and opportunities across multiple data sources
Create comprehensive market assessments and competitive intelligence reports that connect present realities to future possibilities
Translate complex market intelligence into compelling narratives that resonate with internal and external audiences
Craft story-driven insights that illuminate the implications of emerging trends and future scenarios
Prepare intelligence briefings, presentations, and reports that weave data into meaningful narratives about market opportunities and challenges
Distill information into accessible, engaging formatsincluding executive summariesthat bring possibilities to life for firmwide audiences
Develop thought leadership content that positions the firm at the forefront of industry evolution
Apply design thinking principles to frame research questions, explore problems from multiple perspectives, and develop innovative analytical approaches
Collaborate with the Market Intelligence Manager to prototype and iterate on team deliverables
Develop systems for capturing and sharing knowledge generated
Ensure quality and analytical rigor across all deliverables while maintaining accessibility
Mentor junior team members on analytical techniques, qualitative research methodologies, futures thinking, and narrative development best practices
Stay current with industry trends, economic indicators, foresight methodologies, and analytical innovations
Required qualifications include:
Undergraduate or master's degree in marketing, Economics, Business, Psychology, Sociology, Political Science, Design Futures, Behavioral Change, Journalism or related field
8+ years of experience in business intelligence, market research, strategic foresight, competitive intelligence, or economic research
Demonstrated experience with qualitative research methodologies and futures-oriented analysis
Strong background in synthesizing information from diverse external sources into forward-looking insights
Excellent written and verbal storytelling and communication skills
Experience in design, architecture, or creative industries preferred
Core competencies include:
Qualitative research : Deep expertise in thematic analysis, trend identification, and macro-level synthesis using qualitative methodologies
Strategic foresight : Proven ability to identify signals, anticipate future scenarios, and develop long-range market perspectives
Design thinking : Experience applying human-centered, iterative approaches to research design and problem-solving
Storytelling : Exceptional ability to craft compelling narratives that translate complex data into memorable, actionable insights
Synthesis skills : Ability to distill large volumes of information from multiple sources into clear patterns and implications
Project management : Skills and ability to manage multiple research workstreams simultaneously with creative and analytical rigor
Technical skills include:
Proficiency with market intelligence platforms, research databases, and economic data sources
Comfort working with diverse data types and translating them into visual and narrative formats
Analytical capabilities spanning qualitative and quantitative research methodologies
Advanced Microsoft Excel skills for data analysis and presentation
Salary range information is between $98,700 and $167,600 commensurate with qualifications and geographical location (Austin, Chicago, San Francisco).
Perkins&Will has established and adopted an Equal Employment Opportunity Employment policy ("EEO"), which is part of the Company's Human Resources Policy. The purpose of this EEO policy is to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity or expression, gender reassignment, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law.
At Perkins&Will, we are committed to supporting the well-being and growth of our team members. We offer a comprehensive benefits package that includes:
Medical, dental, and vision insurance
Wellness programs and mental health support
Short- and long-term disability (STD/LTD)
Life insurance
401(k) retirement plan
Generous paid time off (PTO)
Our employee experience is enriched by a hybrid and flexible work environment, enabled by advanced technology and collaborative tools. Our hybrid model will empower you to balance your life and work commitments.
We also provide:
A professional development stipend and dedicated time for continuing education
Performance-based bonuses
Engaging studio initiatives and events
Active firmwide affinity groups and leadership development opportunities
Above all, our culture is grounded in a firmwide commitment to Justice, Equity, Diversity, and Inclusion (JEDI)a core foundation of everything we do.
Key responsibilities include:
Monitor and analyze publications, reports, economic indicators, and databases to identify signals, emerging trends, and strategic opportunities
Conduct comprehensive company, market, economic, and geographical research to support business development and positioning
Perform in-depth competitor analysis and market assessments across architecture, design, and built environment industries
Apply scenario planning and futures methodologies to anticipate market shifts and identify short and long-term implications
Synthesize information from multiple sources into clear, actionable intelligence using qualitative research methodologies
Identify thematic trends, patterns, and opportunities across multiple data sources
Create comprehensive market assessments and competitive intelligence reports that connect present realities to future possibilities
Translate complex market intelligence into compelling narratives that resonate with internal and external audiences
Craft story-driven insights that illuminate the implications of emerging trends and future scenarios
Prepare intelligence briefings, presentations, and reports that weave data into meaningful narratives about market opportunities and challenges
Distill information into accessible, engaging formatsincluding executive summariesthat bring possibilities to life for firmwide audiences
Develop thought leadership content that positions the firm at the forefront of industry evolution
Apply design thinking principles to frame research questions, explore problems from multiple perspectives, and develop innovative analytical approaches
Collaborate with the Market Intelligence Manager to prototype and iterate on team deliverables
Develop systems for capturing and sharing knowledge generated
Ensure quality and analytical rigor across all deliverables while maintaining accessibility
Mentor junior team members on analytical techniques, qualitative research methodologies, futures thinking, and narrative development best practices
Stay current with industry trends, economic indicators, foresight methodologies, and analytical innovations
Required qualifications include:
Undergraduate or master's degree in marketing, Economics, Business, Psychology, Sociology, Political Science, Design Futures, Behavioral Change, Journalism or related field
8+ years of experience in business intelligence, market research, strategic foresight, competitive intelligence, or economic research
Demonstrated experience with qualitative research methodologies and futures-oriented analysis
Strong background in synthesizing information from diverse external sources into forward-looking insights
Excellent written and verbal storytelling and communication skills
Experience in design, architecture, or creative industries preferred
Core competencies include:
Qualitative research : Deep expertise in thematic analysis, trend identification, and macro-level synthesis using qualitative methodologies
Strategic foresight : Proven ability to identify signals, anticipate future scenarios, and develop long-range market perspectives
Design thinking : Experience applying human-centered, iterative approaches to research design and problem-solving
Storytelling : Exceptional ability to craft compelling narratives that translate complex data into memorable, actionable insights
Synthesis skills : Ability to distill large volumes of information from multiple sources into clear patterns and implications
Project management : Skills and ability to manage multiple research workstreams simultaneously with creative and analytical rigor
Technical skills include:
Proficiency with market intelligence platforms, research databases, and economic data sources
Comfort working with diverse data types and translating them into visual and narrative formats
Analytical capabilities spanning qualitative and quantitative research methodologies
Advanced Microsoft Excel skills for data analysis and presentation
Salary range information is between $98,700 and $167,600 commensurate with qualifications and geographical location (Austin, Chicago, San Francisco).
Perkins&Will has established and adopted an Equal Employment Opportunity Employment policy ("EEO"), which is part of the Company's Human Resources Policy. The purpose of this EEO policy is to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity or expression, gender reassignment, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law.