Search Engine Optimization Specialist

Overview
Job Title: SEO and AEO - Need local to Texas on W2

Location: Irving, TX (Onsite as required)

Duration: 6+ Months

Experience: 8+ Years of experience

Responsibilities

Search Experience Strategy: Define and execute enterprise‑level search strategies that support SEO and AEO, ensuring content is discoverable, understandable, and authoritative across engines and AI‑powered answer surfaces.

Intent & Journey Mapping: Analyze user intent and behaviors across the search journey, aligning search experiences to awareness, consideration, and conversion stages.

Information Architecture for Search: Partner with UX and content teams to influence site structure, taxonomy, internal linking, and metadata strategies.

AEO & AI Search Optimization: Optimize content for featured snippets, rich results, voice search, and generative AI responses.

Content & Keyword Strategy: Lead keyword, topic, and entity research to inform content planning and optimization.

Cross‑Functional Collaboration: Work closely with UX designers, product managers, developers, and content strategists.

Measurement & Optimization: Define success metrics, analyze performance data, and continuously optimize search experiences.

Enterprise Enablement: Create frameworks, standards, and governance models to scale search excellence.

Qualifications

8+ years of experience.

Location: Irving, TX (onsite as required).

Engagement duration: 6+ months.

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