Influencer Marketing Manager

As an Influencer Marketing Manager, you will own influencer strategy and execution across Whatnot's paid influencer program. You will manage a portfolio of creator relationships spanning top-tier to mid-tier creators. You will operate within an existing system, iterate on it, and build the next version.

You will report on key success metrics and proactively drive toward program-level goals.

Key Responsibilities

Identify, outreach, and close deals with influential creators across YouTube, TikTok, and Instagram. Own relationships end-to-end.

Develop influencer strategies that map to creator archetypes and activation formats, partnering with Category Marketing.

Source and reach creators through email, DM, or other channels.

Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature.

Provide white‑glove support to partners, ensuring strong product understanding, high‑quality content, on‑time delivery, and prompt payment.

Build and maintain a scalable creator roster, balancing macro/top‑tier and mid‑tier creators.

Live within commuting distance of San Francisco, New York City, or Los Angeles hubs.

Qualifications

4+ years of influencer marketing experience with end‑to‑end campaign ownership.

Proven track record managing top‑tier and macro creator relationships.

Comfortable working across creator tiers.

Experience in a high‑growth organization, owning responsibilities and moving fast.

Immersed in internet culture and able to identify trends, creators, and opportunities.

Strong writing skills for creative briefs and clear direction to creators.

Proficient in data analysis to drive decisions, iterate on strategy, and report on program performance.

Ability to thrive in ambiguity and build or improve playbooks.

Scrappy and flexible, willing to handle details.

Benefits

Flexible Time off Policy and company‑wide holidays.

Health insurance options: medical, dental, vision.

Work from home support, including $1,000 home office setup allowance and $150 monthly allowance for cell phone and internet.

Care benefits: $450 monthly allowance for food, $500 monthly allowance for wellness, $5,000 annual allowance toward childcare, $20,000 lifetime benefit for family planning.

Retirement: 401k offering for Traditional and Roth accounts in the US (match up to 4% of base salary) and pension plans internationally.

Parental Leave: 16 weeks paid parental leave and one month gradual return to work.

Equal Opportunity Employer
Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.

Compensation Range: $126K - $165K

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