Director of Paid Media Creative

We're looking for a performance creative leader to own paid creative end-to-end at Superpower — message, visual, format, and the team that ships it.

About the Role
We ship ~200 ads a week today; the 12-month plan is 10K ads a year. The constraint isn't headcount — it's a creative leader who can scale output without losing the bar.

You’ll inherit a working team: creative strategist, designer, in-house videographer, producer, and a media buyer who runs channel ops. Your job is to take it from "working" to "category-defining."

This is a player‑coach role. Everyone at Superpower is an IC, including leadership — you’ll set creative direction, write briefs alongside the team, and review every concept before it ships.

Key Responsibilities

Message & Positioning:

Own the angles, hooks, and narrative arcs across every paid placement; build and maintain the message bank by persona and awareness stage; approve every script, headline, and hook before it ships

Visual System:

Own how Superpower looks across Meta, Google, YouTube, and emerging placements; maintain visual consistency at 100+ concepts/month; co‑own the brand‑performance interface with the Brand Director

Team Leadership:

Manage creative strategy, statics, and video editing teams; partner with Directors of UGC and Influencer; set the operating cadence (brief Monday, ship Friday)

Channel Partnership:

Sit next to the media buyer weekly — know how your creative behaves in the bid environment; champion strong creative bets and cut what won’t scale

Qualifications

Experience:

7+ years in performance creative, with at least 3 leading the function at a DTC brand spending $1M+/month

Personally owned creative on a brand that scaled from $20M to $100M+ ARR — references will confirm

Hired and grown creative strategists, designers, and editors who outperformed benchmarks

Skills:

Write briefs, scripts, and headlines at agency‑senior level; hands‑on across every craft you sign off on

Read paid social data fluently — know which ad to scale, kill, or v2

Experience in a regulated category (Rx, supplements, finance, alcohol) or proven compliance instincts

Mindset:

Decisive — ships 5 versions today over perfecting one all week

Treats every ad as if your name is on it

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top‑tier talent.

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