Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist – Paid Social (Meta Ads)

We're hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.
This is not a traditional media buyer role focused only on dashboards and bid adjustments.
Your biggest strength should be your ability to:
create winning ad concepts,
develop strong hooks and messaging,
direct UGC and storytelling,
and turn creative ideas into profitable ad campaigns.
You will own campaigns from idea → creative strategy → launch → optimization → scale
while being fully accountable for:
CPL
CPA
ROAS
creative performance
and growth outcomes.
If you live at the intersection of:
performance marketing,
consumer psychology,
storytelling,
and paid social creative strategy,
this role is a strong fit.
Meta Ads Campaign Ownership
Build, launch, manage, and scale:
Facebook Ads
Instagram Ads
Manage multiple client accounts simultaneously
Handle monthly ad budgets ranging from:
$10K
$50K
$250K+
Optimize campaigns for:
lead generation
e-commerce
customer acquisition
ROAS
CPA
conversion growth
Creative Strategy (Primary Focus)
This role is creative-first.
You will:
Develop original ad angles and campaign concepts
Create:
hooks
messaging frameworks
positioning strategies
offer narratives
Write detailed creative briefs for:
video editors
graphic designers
UGC creators
Lead UGC direction including:
scripting
storytelling
creator guidance
emotional framing
Shape high-converting paid social narratives from scratch
Continuously test fresh creative concepts and iterations
Performance Optimization
Monitor campaign performance daily
Analyze:
CPL
CPA
CTR
ROAS
hook rates
watch time
conversion metrics
Identify winning creatives and scale them aggressively
Optimize:
audiences
creatives
offers
funnels
landing page alignment
Improve performance through creative iteration — not just media buying
Creative + Data Feedback Loop
Use performance data to improve:
messaging
storytelling
offers
emotional triggers
Understand:
why ads convert
why creatives fail
what emotional angles drive performance
Iterate quickly based on data-backed creative insights
Collaboration & Leadership
Work closely with:
designers
editors
creators
marketing leadership
Align campaigns with broader business and revenue goals
Operate independently with high ownership and accountability
Drive creative testing culture across campaigns
Must-Have Experience & Skills
3+ years running high-level Facebook & Instagram ad campaigns
Proven experience managing:
$10K+/month ad spend
preferably $50K–$250K+
Experience managing multiple client accounts simultaneously
Strong hands-on creative strategy experience including:
ad concepts
creative briefs
storytelling
UGC direction
messaging frameworks
Strong copywriting and hook-writing ability
Deep understanding of:
Meta Ads Manager
Facebook Business Suite
Pixel tracking
attribution
conversion optimization
Ability to create ads that convert — not just manage campaigns
Important: Candidates focused only on media buying without strong creative strategy involvement will not be a fit.
What Separates Top Candidates
Portfolio of winning Meta ad creatives
Experience scaling winning creatives rapidly
Strong understanding of:
creative psychology
direct response marketing
UGC performance
conversion flows
Hands-on experience directing:
creators
video concepts
ad scripting
Experience with:
e-commerce brands
lead generation funnels
info products
SaaS
DTC brands
AI-assisted creative workflow experience:
ChatGPT
Claude
AI scripting
AI concept generation
What Makes You a Strong Fit
You think creatively first, analytically second
You understand emotional drivers behind conversions
You proactively bring new ideas and testing angles
You move fast without sacrificing creative quality
You are highly accountable for outcomes
You thrive in fast-paced growth environments
What a Typical Day Looks Like
Review ad performance and creative metrics
Brainstorm and develop new ad angles
Write creative briefs and hook variations
Coordinate with editors and designers on ad production
Launch and optimize Meta campaigns
Analyze creative winners and losers
Iterate campaigns based on conversion data
Test new messaging frameworks and offers
In short: You drive growth by creating and scaling high-performing paid social creatives that convert consistently.
Key Metrics for Success