Digital Marketing Specialist

Sarasota, FL

Build the engine that drives growth.

Sarasota Paradise , a professional soccer club competing in USL League One, is looking for a

Digital Marketing Specialist to lead performance-driven marketing efforts that translate directly

into ticket sales, fan growth, and revenue.

This is a hands-on role for someone who understands how to turn strategy into execution-and

execution into measurable results. Your campaigns won't live in dashboards-they'll show up in

packed stands, engaged fans, and real business impact.

What You'll Own

Paid Media Strategy & Execution

Plan, launch, and optimize campaigns across Meta, Google, and other platforms with a focus on ticket sales, attendance, and ROI.

CRM & Lifecycle Marketing

Execute email and marketing campaigns that move fans from awareness to purchase to loyalty.

Audience Segmentation (Applied)

Leverage existing audience segments within our CRM to deliver targeted, high- performing campaigns. You won't be responsible for building the data infrastructure - but you should know how to apply segmentation strategically to improve performance.

E-Commerce & Conversion Optimization

Optimize the online purchase journey for tickets, merchandise, and experiences to maximize conversion rates.

Campaign Performance & Insights

Analyze results, run tests, and continuously improve performance across all digital channels.

Cross-Functional Collaboration

Partner with creative, content, and fan experience teams to ensure campaigns are aligned, compelling, and effective.

What You Bring

3-5 years of hands-on digital marketing experience
Proven success managing paid digital campaigns with measurable ROI
Experience working within CRM platforms (HubSpot, Salesforce, or similar)
Strong understanding of audience segmentation and customer journeys
Experience in e-commerce or direct-to-consumer marketing
• Data-driven mindset with the ability to translate insights into action
Bonus Points

Experience in sports, live events, or entertainment
Familiarity with marketing automation and A/B testing
Ability to operate in fast-paced, high-growth environments
Who You Are

You take ownership and focus on results-not just activity
You're both strategic and hands-on
You're competitive and motivated by performance
You move quickly, test often, and continuously improve

Work Environment

This role operates within live sports. Availability for home games, as well as select nights and

weekends, is requiredto support campaigns and key initiatives.

On-site | Nights & Weekends Required

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:
What are your base salary expectations? Provide as a range.
Are you currently living in, or willing to relocate to Sarasota?
Briefly describe your knowledge and work experience with paid social media. What platforms have you used, budget sizes and types of campaigns you have run in the past.
Please briefly describe your background with database segmentation and strategies.
How many years of related work experience do you have?