Senior Vice President Marketing

who our client is…

Lead marketing transformation for one of the nation’s largest and most forward-looking credit unions at a pivotal moment of scale, integration, and enterprise growth.
Our client is a leading $30B financial institution serving millions of members nationwide, built on a foundation of member-first values, financial innovation, and a deep commitment to digital engagement. This is a fast growing organization where marketing sits at the intersection of brand, growth, and member experience, with the scale and ambition to match.
The Senior Vice President of Marketing is an enterprise leadership role with direct influence on the organization's trajectory. Reporting to the Chief Experience Officer, this executive will architect the marketing vision, shape how millions of members experience the brand, and build the capabilities needed to drive sustained growth in a rapidly evolving financial services landscape. This is a rare opportunity for a transformational marketing leader to operate at true enterprise scale with the resources, visibility, and executive partnership to make a lasting impact.
what you will do…

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Enterprise Marketing Strategy & Market Shaping:

Own and lead the enterprise marketing vision and multi-year growth strategy, integrating brand, digital, data, and member experience to drive sustained growth and long-term value. Translate member, competitive, and behavioral insights into strategic direction, while proactively shaping opportunities across emerging digital and AI trends.
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Brand, Reputation & Activation:

Lead and evolve the organization’s brand strategy, ensuring consistent and compelling expression across all channels and touchpoints. Drive initiatives that strengthen brand equity, deepen community connection, and reinforce market differentiation.
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Omnichannel Growth & Digital Experience:

Drive full-funnel growth across a diverse mix of digital and traditional channels, optimizing acquisition, engagement, and conversion. Partner across the organization to continuously enhance digital experiences and scale performance through modern marketing capabilities.
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Lifecycle Marketing & Personalization : Own and build lifecycle marketing strategies that deliver personalized, relevant experiences across every stage of the member journey by leveraging data, automation, and AI. Drive increased engagement, retention, and long-term member value through more sophisticated segmentation and orchestration.
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AI, Analytics & MarTech Enablement:

Lead the advancement of data, analytics, and marketing technology capabilities, embedding AI and data-driven experimentation into how marketing decisions are made. Build scalable infrastructure that enables real-time engagement, improved attribution, and operational efficiency.
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Measurement & Financial Stewardship:

Own marketing performance and investment strategy, establishing clear measurement frameworks and connecting outcomes to enterprise goals. Champion a culture of accountability with forecasting, ROI optimization, and data-informed decision-making.
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Organization, Talent & Operating Model:

Build and lead a high-performing marketing organization, developing talent and strengthening capabilities across digital, analytics, and strategy.
Requirements
what you need to have…

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12+ years

of progressive

marketing leadership experience , including

enterprise-level strategy and execution at scale ; experience in

financial services or a highly regulated industry,

is preferred.
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Demonstrated expertise in

brand strategy, content, and end-to-end member experience , with a track record of

strengthening market position and driving measurable growth .
●

Highly analytical leader

with deep experience leveraging

data, insights, and advanced measurement frameworks

to inform strategy, optimize performance, and drive

ROI .
●

Proven ability to lead

complex, multi-channel marketing environments , balancing

long-term brand building

with

near-term performance outcomes .
●

Experience managing

significant marketing investments , external partners, and

agency ecosystems

to deliver against defined

business objectives and KPIs .
●

Strong

executive presence

with the ability to

influence, align, and build trust

across senior leadership, cross-functional partners, and the Board of Directors.
●

Exceptional

communication skills , with the ability to translate complex ideas into

clear, compelling narratives

for executive audiences and key stakeholders.
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Proven ability to navigate ambiguity and lead through complexity.
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Bachelor’s degree required; MBA or advanced degree preferred.
Benefits
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2% discount on mortgages, auto, and personal loans
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Medical, Dental, and Vision Coverage
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401(k) with Annual Employer Match
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Annual Bonus and Incentive Opportunities
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Education Assistance
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Paid Professional Development Time
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Extensive e-Learning Resources
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Paid Volunteer Time
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Charitable Donation Matching
● Access to Financial Planning Support