Director Of Marketing Ai Growth

Build the Marketing Engine That Powers a 1,000-Transaction Real Estate Team We are not looking for a traditional marketing manager. We are hiring a Marketing Architect—someone who will design, build, and scale a high-performance, AI-powered marketing machine. You will directly impact the growth of a top-performing real estate team scaling from 125 to 1,000+ transactions. This is a career-defining opportunity to lead, innovate, and dominate a local market using cutting-edge AI and growth systems. About the Role As the Director of Marketing & AI Growth, you will be the force multiplier behind our agents, brand, and growth engine. You will build scalable systems, implement AI-driven strategies, and train our team to execute at a higher level. This role is equal parts strategist, builder, and operator. Responsibilities:

Marketing Architecture & Systems

• Build scalable, repeatable marketing systems and playbooks • Create automated workflows for lead generation, nurturing, and conversion

AI-Driven Growth

• Implement AI tools to increase speed, output, and quality across all marketing channels • Use AI for content creation, SEO, ad optimization, and video production

Agent Enablement

• Train agents to leverage AI in their own marketing and lead generation • Build plug-and-play marketing systems that agents can easily adopt

Brand & Market Dominance

• Strengthen brand positioning in Salt Lake County • Execute campaigns that drive listings, buyers, and recruiting

Data & Optimization

• Track, measure, and optimize all marketing efforts • Run ongoing tests to improve conversion rates and ROI Qualifications:

AI Expectations (Non-Negotiable)

You must be actively using AI tools daily. This includes (but is not limited to):

• ChatGPT / Claude for copy, strategy, and automation • Midjourney / DALLE for creative assets • Runway or similar for video production • AI-powered SEO, ads, and analytics tools

You Will Be Expected To:

• Build AI workflows and SOPs • Train the team on AI usage • Continuously test and implement new tools

Key Outcomes & KPIs

• Increase inbound leads and conversion rates • Improve agent adoption of marketing systems • Reduce marketing cost per lead • Increase listings and recruiting through marketing • Build scalable systems that support 300+ transactions and beyond

Non-Negotiables

• Daily use of AI tools • High output and execution speed • Data-driven decision making • Ownership of results, not tasks • Ability to train and lead others Compensation: $80,000 - $110,000 yearly

• Marketing Architecture & Systems • Build scalable, repeatable marketing systems and playbooks • Create automated workflows for lead generation, nurturing, and conversionAI-Driven Growth • Implement AI tools to increase speed, output, and quality across all marketing channels • Use AI for content creation, SEO, ad optimization, and video productionAgent Enablement • Train agents to leverage AI in their own marketing and lead generation • Build plug-and-play marketing systems that agents can easily adoptBrand & Market Dominance • Strengthen brand positioning in Salt Lake County • Execute campaigns that drive listings, buyers, and recruitingData & Optimization • Track, measure, and optimize all marketing efforts • Run ongoing tests to improve conversion rates and ROI

Compensation:
$80,000-$110,000 per year