VP Marketing

In Person in New York City, NY

About Obligo Obligo is a fast-growing FinTech / Real Estate Tech startup on a mission to build trust between renters and landlords worldwide. By leveraging open banking, data, and AI, Obligo eliminates traditional security deposits and replaces them with a fair, flexible, and transparent renter experience while streamlining operations and reducing risk for property managers.

At Obligo, we believe that clear communication, thoughtful user experience, and trust-building design are just as important as strong risk models and technical execution. We build financial products that people can understand, trust, and feel confident using.

The Role Obligo is looking for a Vice President of Marketing to lead our marketing strategy and execution as we scale the business and expand our market presence. This is a strategic and hands-on leadership role responsible for driving growth, shaping our brand, and ensuring that Obligo's story is told clearly, credibly, and consistently across all audiences.

You will own Obligo's end-to-end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement. You will work closely with Sales, Product, Risk, and the executive team to drive measurable business impact.

Key Responsibilities:
Marketing Strategy & Leadership Define and lead Obligo's marketing vision and strategy in alignment with company goals
Build, manage, and mentor a high-performing marketing team
Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue.
Serve as a core member of the leadership team, contributing to company-wide strategy
Growth & Demand Generation

Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM.
Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization
Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI.
Scale marketing programs across SMB, mid-market, and enterprise segments.
Brand, Product & Storytelling

Own Obligo's brand identity, positioning, and messaging across all touchpoints
Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement.
Translate complex fintech concepts into clear, compelling, and trustworthy value propositions
Lifecycle, Trust & User Experience

Oversee renter- and customer-facing marketing communications.
Build lifecycle programs that drive adoption, engagement, retention, and trust
Partner closely with Product and UX to ensure a cohesive and consistent customer experience
Partnerships, PR & External Presence

Lead PR, communications, industry events, and thought leadership initiatives
Support strategic partnerships through co-marketing and joint go-to-market efforts
What We're Looking For:

Experience

10+ years of marketing experience, including senior leadership roles
Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company
Strong background in demand generation and revenue-driven marketing
Experience partnering closely with Sales, Product, and executive leadership
Skills & Attributes

Strategic thinker with a hands-on execution mindset
Exceptional communication and storytelling skills
Data-driven and comfortable operating in trust-based or regulated environments
Nice to Have

Experience in fintech, proptech, real estate, or financial services
Enterprise go-to-market or platform marketing experience
Benefits and Perks

Competitive base salary and bonus structure
Stock options
Multiple health, dental, and vision plans starting day one
Remote office expense reimbursement
Generous PTO and holiday schedule
Commuter benefits
Life insurance
Quarterly team kickoffs and regular team outings
Amazing offices in NYC and Tel Aviv
A chance to work with incredibly bright, creative, talented, and passionate teammates

Compensation Range: $200K - $220K