Digital Marketing Intern

SUMMARY DESCRIPTION
The Part-Time Marketing Assistant will support the development and execution of Virginia ENT's digital marketing strategy, with a primary focus on social media growth, content creation, and brand visibility. This role will help modernize the practice's online presence and increase patient engagement through consistent, high-quality content.

RESPONSIBILITIES
Develop and maintain a weekly social media content calendar.
Create and publish content across Instagram (primary) and TikTok (secondary).
Produce short-form video content (Reels/TikTok) in collaboration with Physicians and staff.
Manage day-to-day engagement (comments, messages, interactions).
Track and analyze performance metrics using platform analytics tools.
Provide weekly performance reports and optimization recommendations.
Ensure all content is HIPAA-compliant and aligned with brand standards.
Work with Office Managers to review and address Google reviews in a timely, professional, HIPAA-compliant manner.
Partner with Operations and Front Desk/Clinical staff to encourage review generation.
Track and report on review trends and patient feedback themes.
CONTENT STRATEGY

Educational content (procedures, FAQ's, recovery expectations)
Physician and staff spotlights
Patient journey insights (HIPAA-compliant)
Testimonials and social proof
'Day in the life' and culture content
Seasonal and community-focused posts
PERFORMANCE EXPECTATIONS

3-4 Instagram/Facebook posts and 2-3 reels per week
Consistent weekly reporting
Demonstrated growth in engagement, followers, and patient inquires
Contribution to increased visibility of key service lines (e.g., facial plastics)
QUALIFICATIONS

Currently pursuing or recently completed a degree in marketing, communications, business, media studies, and/or healthcare administration.
Strong, motivated self-starter who can work collaboratively with a team but also independently.
ENVIRONMENTAL/WORKING CONDITIONS

Combination of medical and aesthetics office, and exam/procedure room settings.
Well-lighted, well-ventilated, adequate space.
Exposure to communicable diseases and/or other conditions common to clinic setting.