Retail Marketing Manager - CPG

Job details: Remote, Equity, Base + Bonus.

Salary: $100,000 - $120,000 per year.

About us
My client is a fast‑growing, mission‑driven CPG brand dedicated to helping people live healthier, feel more energized, and achieve their fitness goals. With a rapidly expanding product portfolio and increasing retail presence, we are entering an exciting phase of growth—launching new products, expanding into new retail partners, and scaling our impact. While we’re growing quickly, we still operate with the agility, creativity, and scrappiness of a startup.

Why join us

Be part of a high‑growth brand making a meaningful impact on people’s health and wellness

Play a key role in shaping retail strategy during a critical growth phase

Work in a dynamic, entrepreneurial environment with high visibility and ownership

Opportunity to grow alongside the company as we scale

Key Responsibilities

Develop and execute shopper marketing strategies that align with brand priorities, product launches, and retail expansion goals

Translate brand positioning into compelling retail activations that drive conversion and basket size

Lead the planning and execution of in‑store and online campaigns, including displays, promotions, sampling, and retail media

Partner with retailers on co‑marketing opportunities, seasonal programs, and exclusive launches

Support go‑to‑market strategies for new product launches across retail channels

Develop launch toolkits and activation plans tailored to specific retail partners

Manage and optimize retail media investments (e.g., sponsored search, display, retailer platforms)

Ensure cohesive omnichannel experiences across in‑store, eCommerce, and digital touchpoints

Work closely with Sales to align on account priorities and retailer strategies

Partner with Brand and Creative teams to ensure consistency and effectiveness of messaging

Coordinate with Operations to ensure executional feasibility

Analyze campaign performance and shopper data to generate actionable insights

Continuously optimize programs based on ROI, sales lift, and shopper engagement metrics

Qualifications

4–7+ years of experience in shopper marketing, trade marketing, or retail marketing within CPG or a related industry

Proven track record of executing successful retail programs and product launches

Strong understanding of retail landscapes (e.g., grocery, mass, specialty, fitness/wellness)

Experience with retail media platforms and omnichannel marketing strategies

Highly analytical with the ability to translate data into actionable insights

Excellent project management and cross‑functional collaboration skills

Entrepreneurial mindset with comfort operating in a fast‑paced, evolving environment

What we’re looking for

A builder who thrives in startup environments and enjoys creating structure from scratch

A strategic thinker who can also roll up their sleeves and execute

A consumer‑obsessed marketer with a passion for health, wellness, and fitness

A collaborative partner who can influence across internal teams and external stakeholders

Equal Opportunity Employer
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40+), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

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