Director, Marketing & Communications

Salary:

$82,820.00 - $93,623.00 Annually
Location :

Cheyenne, WY
Job Type:

Full-Time
Job Number:

202500322
Division:

Institutional Advancement
Department:

Marketing & Communications
Opening Date:

03/31/2026
FLSA:

Exempt

Job Summary

Hours of Work: Monday - Friday 8:00 AM - 5:00 PM.
Screening will begin ASAP and continue until the position is filled.
Start date to be determined, but as soon as practicable after the hiring/interview process.
Salary and Benefits: This is a full-time, benefited Managerial 5 level position. Starting wage range: $82,820.00 - $93,623.00/annually, depending upon experience.

Educational Benefits for the employees and dependents
Tuition Reimbursement
15 - 18 Paid Holiday/Closure Days
Three Paid Personal Days
Healthcare/Dental/Vision/Life Insurance
Generous Retirement Benefits - 14.62% Employer Paid/4% Employee Paid
Paid Vacation Leave and Sick Leave
Onsite Childcare Center
Professional Development Opportunities
JOB SUMMARY:
The Director, Marketing & Communications oversees the coordination and implementation of strategic marketing initiatives to enhance the institution's brand, attract prospective students, and engage the campus community. They lead a team in managing and executing digital campaigns, public relations, the college's website, college's social media channels, internal communications, printing, video/photos, graphic design, assist with media coordination and the Printshop to achieve enrollment and retention goals and build on the LCCC brand.
Principal Responsibilities and Results, KSA's

ESSENTIAL FUNCTIONS:

- this position is

exempt, i.e., is not

eligible for compensatory or overtime pay provisions of the FLSA. This listing of essential duties is not all-inclusive, but representative; other duties may be assigned).

To perform successfully in this position, an individual must be able to perform principal responsibilities satisfactorily as well as possess education/experience, employ the knowledge, skills, and abilities as listed in representative fashion; reasonable accommodations may be made to enable individuals with disabilities to perform the principal responsibilities.
Directs the Marketing & Communication staff by executing the strategic vision for the department and implementing a comprehensive production plan.

Leads the team to conceptualize ideas, brainstorming sessions, and ensure project deadlines are met
Work with people across campus to set the vision for marketing efforts and the tone of approach for various marketing campaigns.
Manages the work of individual marketing team members and the team's collective workload.
Researches and remains current on marketing, advertising trends, and competitive markets for student recruitment and general marketing efforts
Coordinates efforts with the rest of the Marketing & Communication Department
Work with vendors to ensure creative consistency and provides assets as needed for project completion
Serves as the primary back-up to the VP, MEC with scheduling media interviews and responding to media requests
Identify innovative opportunities to market, promote and create broader recognition of the college.
As requested
eeded presents marketing updates and information with college leadership and the broader college community.
Supervises the department by managing its operations, delivering training, and making hiring decisions.

Interview and make hiring recommendations, train, supervise daily work performance and evaluate designated staff.
Recommends to the VP, MEC budget allocations that ensure quality and efficiency, while establishing timelines for both short-term and long-term projects.
Maintains daily budget oversight for Marketing & Communications.
Work with team members across the various areas (graphics, writing, photo, etc.) to provide feedback and guidance on their work and to occasionally as assist with offsetting workloads.
Ensure compliance with safety regulations, college policy and procedures, and established standards.
Monitor the assigned staff's work performance, provide effective and professional coaching, support employee development, and complete performance evaluation(s)
Provides employee coaching and training on job assignments, standards, and customer service by demonstrating work procedures.
Ensure the department's compliance with all college procedures and processes by regularly monitoring fiscal, budgetary, , grant, purchasing, contract, vendor, and other complex approval processes.

Assist with/participate in College events and activities both directly related and adjacent to marketing and College awareness.
Other tasks may be assigned based on contemporary institutional needs.

KNOWLEDGE, SKILLS, AND ABILITIES:
Knowledge

Knowledge of administrative and office procedures and systems such as word processing, managing files and records, designing forms, and workplace terminology
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, and coordination of people and resources.
Knowledge of media production, communication and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, grammar, and AP style.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Skills

Active Learning - understanding the implications of new information for both current and future problem-solving and decision-making.
Conflict Management - use of tools, skills and processes to find respectful and creative ways to resolve disputes and disagreements.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Critical Thinking - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Instructing - teaching others how to do something.
Judgement and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures.
Office suite software - Microsoft Office software, including Microsoft Outlook
Operation and Control - Controlling operations of equipment or systems.
Operations Analysis - Analyzing needs and product requirements to create a design.
Reading Comprehension - Understanding written sentences and paragraphs in work-related documents.
Troubleshooting - determining causes of operating errors and deciding what to do about it.
Quality Control Analysis - conducting tests and inspections of products, services, or processes to evaluate quality or performance.
Abilities

Category Flexibility - the ability to generate or use different sets of rules for combining or grouping things in different ways.
Communication - the ability to effectively express your thoughts, ideas, and messages to diverse people in oral and written form. Public speaking skills and ability to write/edit emails, letters, and technical reports.
Deductive Reasoning - the ability to apply general rules to specific problems to produce answers that make sense.
Emotional Intelligence - the ability to manage both your own emotions and understand the emotions of people around you.
Inductive Reasoning - the ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering - the ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Originality - the ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Selective Attention - the ability to concentrate on a task over a period of time without being distracted.
Speech Recognition - the ability to identify and understand the speech of another person.
Time Sharing - the ability to shift back and forth between two or more activities or sources of information.
Visualization - the ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
PHYSICAL/MENTAL DEMANDS:

There may be occurrences of interacting with employees and/or students, past employees and/or students, members of the general public, and others who express opinions, may exhibit strong emotions, which will require the employee to interact professionally, diplomatically, and appropriately in such situations
While performing the essential duties of this position, an employee would frequently be required to move around the assigned work areas as well as within hallways, meeting rooms, and other parts of the campus facilities
There may be multiple/daily instances of prolonged sitting, standing, and personal computer use, which would include keyboard and/or mouse usage as well as viewing a computer monitor
An employee must frequently lift and/or move up to 20 pounds.
Specific vision abilities required by this position include close vision, distance vision, and ability to adjust focus
The overall work environment requires the mental ability to shift focal point quickly due to interruptions; an employee must be able to mentally track multiple projects and tasking as well
NOTE: This position description is a general description; it is not intended as an employment contract, nor is it intended to describe all duties someone in this position may perform. All employees of the College are expected to perform other tasks as assigned by their respective supervisor/manager regardless of job title or routine job duties.

Education and Experience Requirements

Minimum Qualifications:

Bachelor's degree in marketing, communications, or a related field from an accredited institution
Five-years of professional work experience in marketing and/or communications
Preferred Qualifications:

Master's degree in marketing or a related field from a regionally accredited institution
Eight-years of professional work experience in marketing or communications
Knowledge of skill in at least three of these areas: marketing campaign strategy, graphic design, CMS, CRM, photo/video, media writing, social media, public relations.

Notes
If you are selected for the position, your appointment is contingent upon successful completion of a background check. LCCC reserves the right to end this employment agreement should the results of your background investigation not be successful.

LCCC DOES NOT SPONSOR H1B VISAS.

Equal Opportunity Employer

Laramie County Community College is an EEO/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, age, physical or mental disability, or covered veteran status.

The college has a designated person to monitor compliance and to answer any questions regarding the college's nondiscrimination policies. Please contact: Title IX, Title VI, and ADA Coordinator, Suite 205, Clay Pathfinder Building, 1400 E College Drive, Cheyenne, WY 82007, 307.778.1144,Contact information for the regional Office for Civil Rights is: Office for Civil Rights, Denver Office, U.S. Department of Education, Cesar E. Chavez Memorial Building, 1244 Speer Boulevard, Suite 310, Denver, CO 80204-3582, 303.844.5695,Updated 6/2025.
The mission of Laramie County Community College is to transform our students' lives through the power of inspired learning. Our over-arching goal is that our accomplishments as a community college will distinguish LCCC from others in the nation, in turn benefiting our communities and bringing pride to the Great State of Wyoming. Our core values include Passion, Authenticity, and the Desire to Make a Difference.
We offer a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.

LCCC contributes 14.62% towards our generous retirement plan options while the employee contributes 4% of their base salary.

Our Educational Benefits include:

Unlimited classes through LCCC for $10/credit hour available for employee, spouse & eligible dependents
1 free class up to 6 credit hours per semester through the University of Wyoming for employees
$150 employee reimbursement up to 7 credit hours per academic year through any accredited university or college
To learn more details, visit our benefits page.
01

Do you have a minimum of a Bachelor's degree in marketing, communications, or a related field from an accredited institution?

Yes
No

02

Do you have a minimum of five years of professional work experience in marketing and/or communications?

Yes
No

03

Currently, LCCC does not offer Visa sponsorship for new employees. Will you require a Visa sponsorship?

Yes
No

04

Can you perform the essential functions of the position in which you are applying for with or without reasonable accommodation?

Yes
No

Required Question