Production Solutions, Marketing Communications Advisor

Marketing Communications Advisor – Production Solutions
In this role you will shape and activate the brand, communications, and marketing engine that drives growth for OFSE’s priority products and solutions. You will blend product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance OFSE’s positioning, and strengthen commercial readiness.

Responsibilities
Strategy

Partner with OFSE Product Line leadership, Strategy, Sales, and Technology to align BMEC strategies with segment growth priorities.

Provide strategic counsel on customer‑ and audience‑led best practices to evolve marketing and communications activities.

Support campaign and activity prioritization, pipeline target setting, and marketing resource allocation with COE teams.

Product Marketing & Demand Generation

Translate segment growth priorities into integrated multi‑channel campaigns (ABM, nurture, paid media, digital, webinars/events).

Lead go‑to‑market planning for product and solution launches in partnership with COE teams.

Develop differentiated value propositions, messaging frameworks, and competitive narratives.

Build buyer personas and end‑to‑end buyer journeys with product management and technology teams.

Develop campaign briefs and orchestrate delivery with BMEC COE and regional teams.

Ensure alignment between campaign messaging, PL priorities, and enterprise narrative.

Partner with COE on testing, optimization, and data‑led improvements.

External Communications & PR

Define, maintain, and activate the OFSE external narrative aligned with enterprise brand strategy.

Support PR COE with insights and content for media, trade outlets, and industry influencers.

Develop proactive earned and owned story pipelines (technology milestones, customer value stories, partnerships, sustainability impacts).

Support case studies, customer references, thought leadership, and signature OFSE stories.

Support segment‑specific issues/crisis communications.

Shape executive visibility for segment leaders with COE.

Metrics, Performance & Insights

Establish KPIs for campaigns, content, and communications (MQL → SQL, SOV, sentiment, engagement).

Leverage COE dashboards to track ROI, attribution, and pipeline impact.

Analyze content performance, launch effectiveness, message recall, and enablement adoption.

Provide insights to refine value propositions, GTM plans, and communication strategies.

Brand & Content Governance

Ensure consistency of brand, tone, and messaging across all content and campaigns.

Partner with COE content, marketing, and creative teams to manage editorial calendars and content quality.

Maintain governance processes for asset creation, creative reviews, and content prioritization.

Qualifications

Hold a Bachelor’s degree in marketing, business, or a related field.

Bring 5+ years of B2B marketing experience in an industrial or technical engineering environment.

Have knowledge of oil & gas upstream markets, technologies, and drivers (preferred).

Understand B2B value chains and client drivers.

Demonstrate experience managing marketing projects, marketing technology systems, and analytics.

Bring strong storytelling and communication skills.

Be able to coordinate multiple projects and manage multiple stakeholders.

Show flexibility, willingness to learn, and the ability to drive alignment across teams.

Work Hours

General hours: 8AM – 5PM.

Benefits

Contemporary work‑life balance policies and wellbeing activities.

Comprehensive private medical care options.

Safety net of life insurance and disability programs.

Tailored financial programs.

Additional elected or voluntary benefits.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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