VP of Marketing

Are you a strategic marketing leader who thrives on building brands, scaling demand, and connecting marketing directly to revenue? Do you enjoy leading teams, shaping go-to-market strategy, and owning the full marketing engine from positioning to pipeline? Join our Leadership Team as the VP of Marketing, where you will lead RentVision’s marketing strategy, elevate our brand, and drive growth across new and existing customers.

Key Responsibilities

Lead, manage, and hold the marketing team accountable for performance, priorities, and execution across all marketing functions.

Own RentVision’s brand, messaging, and positioning, including market research, competitive analysis, personas, and product marketing strategy.

Oversee demand generation across paid advertising, organic social, email marketing, and website conversion optimization.

Develop and execute go‑to‑market strategies for new products, features, and strategic initiatives.

Work collaboratively with our VP of Client Growth to own the marketing technology stack and CRM strategy, strengthening alignment between Marketing, Sales, and Client Success.

Oversee content strategy including thought leadership, case studies, website content, and sales enablement materials.

Drive account‑based marketing and lifecycle marketing initiatives to improve upsell, cross‑sell, and customer engagement.

Client Communication

This role includes external communication with prospects and clients, including attending conferences, trade shows, and industry events. The VP of Marketing will serve as a brand ambassador for RentVision and may participate in speaking engagements, presentations, and client‑facing marketing initiatives.

Team Collaboration

This position operates in a collaborative, in‑office environment in Lincoln, Nebraska, working in the same office as the marketing team they lead, including a content writer, brand designer, senior digital advertising specialist, client education manager, and social media and events coordinator. The role also partners cross‑functionally with Sales, Product Development, and Client Success to ensure alignment across messaging, pipeline development, and customer growth initiatives. This position will also work closely with our CEO & COO to influence the direction of the products and services RentVision delivers to its clients. Once trained, this position will have the opportunity to work remotely on Wednesdays.

Qualifications

10+ years of progressive marketing experience demonstrating growth into leadership and strategic ownership.

Proven team leadership experience with the ability to lead, manage, and hold team members accountable.

Experience directly executing or managing multiple marketing disciplines such as branding, paid media, organic social, and website strategy.

Strong strategic thinking and go‑to‑market experience to successfully launch products and drive measurable growth.

Experience working cross‑functionally with sales teams and owning marketing’s contribution to pipeline and revenue.

Preferred Experience

Bachelor’s or Master’s degree in Marketing or a related field, providing a strong foundation in marketing strategy and execution.

Experience in B2B SaaS or technology companies, particularly in growth‑focused environments.

Experience scaling marketing efforts during startup or high‑growth phases.

Experience owning or optimizing CRM and marketing automation systems.

Experience speaking at conferences, events, or representing a company as a thought leader.

Position Details

Position Type : Full‑time, exempt

Compensation : Salary

Benefits

401(k) Matching: Enrollment in our company sponsored 401(k) with contribution matching.

Health, Vision, Dental Insurance: Coverage and partial premium payment.

Life Insurance: No out‑of‑pocket cost for employees.

Short‑Term and Long‑Term Disability Insurance, including medical leave for pregnancy.

Paid Time Off and Paid Holidays, including extra time off around Thanksgiving and Christmas.

Paid Parental Leave.

Fizzy Friday: End‑of‑week celebration with games, snacks, and fizzy beverages.

Recognition Lunch: Monthly free lunch and recognition.

Unlimited Coffee.

Discounted Gym Membership: $10 a month local gym partnership.

Core Values

Be Remarkable

– We use our intelligence, personality, and unique skills to deliver amazing results.

Systemize Excellence

– We build and do what is excellent, efficient, and repeatable.

Considerate Candor

– We seek and give direct feedback that is thoughtful and productive.

Maximize Talent

– We know our weaknesses. We live in our strengths.

Team Hustle

– We deliver success through hard work and camaraderie.

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