Digital Content Creator

Digital Content Creator

We're looking for a highly creative, Digital Content Creator to support the Director of Social Media in executing a best-in-class content engine. This is a hands-on role focused on creating and managing social-first content, including video, photography, and supporting blog content.
This role is ideal for a strong visual storyteller who can plan, shoot, edit, and publish engaging, social-first content across channels.
You'll play a key role in bringing campaigns to life, elevating brand presence across the U.S. and Canada, and supporting franchisees in building their local social presence. This role requires a balance of creative execution and professionalism, with the ability to operate effectively within a regulated industry.
Responsibilities/Duties

Execute against monthly social content calendars
Create platform-specific content for TikTok, Instagram, Facebook, LinkedIn, and more
Align content with brand campaigns, seasonal moments, and business goals
Use insights from social listening tools to inform content ideas and optimize performance
Content Creation

Create social-first content from concept to publish, including scripting, filming, editing, and posting
Capture high-quality video and photography using professional equipment and mobile devices
Apply strong shooting techniques (lighting, framing, audio, composition)
Edit engaging, platform-native videos using tools such as Adobe Premiere, Final Cut Pro and CapCut
Select appropriate audio, music, and sound design to enhance video performance
Create supporting graphics and visual assets using tools such as Adobe Illustrator and AI design platforms (e.g., Freepik)
Creative & Storytelling

Work with experts to translate tax related content into clear, engaging, and shareable content
Write video scripts and develop compelling storylines for short-form and long-form content
Bring fresh, trend-aware ideas to continuously improve performance
Utilize AI tools to enhance ideation and content development
Partner with SOCi to create and maintain AI generated post calendar
Demonstrate intermediate graphic design skills, including typography and visual composition
Franchisee Partnership & Support

Communicate with franchisees to help them succeed on social media locally
Share content ideas and best practices with franchisees for local use
Support franchise development initiatives through social content
Support the adoption and effective use of social tools (e.g., SOCi) across locations
Publishing, Outreach & Community Support

Schedule and publish content across all social platforms, update franchisee marketing calendar
Support social outreach, engagement, and community interaction
Assist in responding to comments, messages, and brand mentions
Support blog strategy by publishing website content, maintaining existing posts, and generating new blog ideas that align with SEO best practices and overall marketing objectives
Compliance & Cross-Functional Collaboration

Work closely with Tax Compliance and Legal teams to ensure all content meets regulatory and brand standards
Maintain accuracy and ensure content follows established compliance processes and approvals
Collaborate closely with the Creative Director, Chief Marketing Officer, and cross-functional teams
Support real-time content needs, campaign launches, and brand initiatives
Monitor and review franchisee-created content for alignment with brand standards and compliance requirements; identify opportunities for content repurposing and support approval processes as needed
Performance Tracking & Reporting

Monitor content performance and platform analytics
Track content performance and contribute to monthly reporting
Use tools like SOCi and social listening platforms to track, analyze, and optimize content performance
On-Site Content & Event Coverage

Attend and capture content at company events, franchise office visits, interviews, and internal events
Produce both video and photography content in real-time and for post-production use
Qualifications

2–4 years of experience in social media content creation or digital marketing
Proven experience in video production (filming + editing)
Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Lightroom), graphic design tools, and design resources (e.g., Freepik)
Strong understanding of typography, layout, and visual storytelling
Hands-on experience with Mirrorless Cameras and professional video equipment
Experience with social scheduling and management tools
Strong scripting, storytelling, and audio selection skills for video content
Ability to manage multiple projects in a fast-paced environment
Familiarity with social listening tools to support content decisions
Experience with AI-powered creative tools (e.g., Gemini, ChatGPT, generative design/video tools)
Familiarity with design and asset platforms (e.g. Freepik, Final Cut Pro, or CapCut, Envato, etc.)
Experience with social listening and analytics tools (e.g. SOCi, Sprout Social, Meltwater, etc.)
Strong understanding of short-form video editing styles and platform trends (TikTok, Reels)
Experience working in a regulated industry
Education and Experience

Bachelor's degree in Marketing, Communications, or related field.
2+ years of experience in social media management, with a track record of developing successful social campaigns.
Physical Requirements

The position requires working at a desk at the corporate office for periods of up to eight hours
Work Environment

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions. Liberty Tax is an equal opportunity employer.