Product Manager, Audience Platforms & Taxonomy

Product Manager, Audience Platforms & Taxonomy
Remote

About the role
We are hiring a Product Manager, Audience Platforms to own the development, execution, and performance of our audience activation products across the AdTech ecosystem.

This role is focused on building and scaling audience data products that are distributed across DSPs, data marketplaces, and partner platforms. You will work at the intersection of data, programmatic advertising, and product execution to ensure our audiences are accurate, compliant, and performant in market.

You will act as both Product Manager and Product Owner, translating business strategy into technical execution and driving cross‑functional delivery across Data Science, Data Engineering, Partnerships, and Sales.

Responsibilities

Define and evolve digital audience taxonomies for distribution across AdTech platforms

Translate clinical, demographic, behavioral, and intent signals into predictive models and activation‑ready audience segments

Partner with Data Science and Engineering to build scalable, production‑ready audiences

Establish test‑and‑learn frameworks to optimize performance (match rates, scale, campaign outcomes)

Expand audience offerings based on revenue performance, client demand, and market trends, including evaluation of new data partners

Own onboarding and distribution of audiences across DSPs, marketplaces, and onboarding platforms (e.g., LiveRamp)

Define requirements for audience mapping, onboarding, and integrations

Monitor and optimize platform performance (match rates, delivery, constraints)

Track audience availability and downstream performance

Expand distribution through new platforms and channel partnerships

Product Ownership & Execution

Own the product roadmap, backlog, and release cycles for the digital audience product

Define requirements, user stories, and acceptance criteria

Drive cross‑functional execution across Data Engineering, Data Science, Campaign Operations, and Partnerships

Balance priorities across revenue growth, scalability, compliance, and technical debt

Partner with Sales and Partnerships to align product priorities with client needs and revenue goals

Performance, QA & Lifecycle Management

Define and manage QA processes, refresh cycles, and operational SLAs

Monitor audience data quality, completeness, and freshnessMaintain audience metadata, naming conventions, and platform mappings

Ensure compliance with privacy regulations and AdTech industry standards (e.g., platform policies, NAI/DAA frameworks)

Identify and resolve issues impacting activation, scale, or revenue performance

Required Experience

4–6+ years of experience in AdTech, Martech, or data platform environments

2+ years in a Product Manager or Product Owner role, preferably focused on data or audience products

Hands‑on experience working within programmatic advertising ecosystems

Experience with platforms such as DSPs (e.g., DV360, The Trade Desk), data onboarding platforms (e.g., LiveRamp), data marketplaces or clean rooms

Strong understanding of identity resolution and match rates, data onboarding and distribution workflows

Ability to work closely with data engineering and data science teams to deliver production‑ready data products

Experience owning roadmaps, backlogs, and cross‑functional delivery

Core Competencies

Analytical mindset with the ability to interpret data and translate insights into product decisions

Strong stakeholder management and communication skills

High attention to detail and operational rigor

Bias for action and comfort working in fast‑moving environments

Compensation and Benefits
The salary range for this position is $91,000 – $169,000 per year. Actual pay within this range will be determined based on relevant experience, skills, and qualifications. Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, unlimited paid time off, and participation in the company’s 401(k) plan with employer contribution.

Equal Opportunity Statement
Definitive Healthcare is an equal‑opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. We recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation, or any other status.

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