Digital Content Strategist

Parsippany, NJ | 6 - 8 years of experience

Must Have Technical/Functional Skills

Hands‑on experience designing content strategy for B2C or consumer‑driven industries (travel, hospitality, retail, marketplaces, ecommerce, etc.)

Must have actively defined or governed taxonomy, metadata, or structured content frameworks

Experience building scalable content frameworks, not just content writing or campaigns

Strong understanding of user intent, search behavior mapping and content aligned to discovery journeys

Demonstrated ability to translate content strategy into actionable frameworks that can be implemented by SEO, engineering, and product teams

Strong writing, editing skills with a consistent record in developing content that resonates to diverse audiences

Collaboration with brand, website development, SEO, analytics and creative teams

Define intent‑led content strategy aligned to business priorities and user needs

Establish metadata, taxonomy and attribute frameworks to structure how entities, features, and differentiators are described

Identify and prioritize attributes and signals relevant to different audience segments and use cases

Define how attributes are consistently expressed across property pages, listings, and digital platforms

Develop scalable content frameworks reusable across similar entities or categories

Ensure alignment of content and messaging across owned and third‑party digital touchpoints

Partner with SEO and technical teams to ensure taxonomy and content models are implemented accurately

Refine content structure based on performance insights and evolving search behavior

Collaborate with digital teams to test and optimize content across channels and journeys

Ensure consistent brand voice and insights‑backed messaging across the funnel

Salary Range - $100,000 - $120,000 a year

TCS Employee Benefits Summary

Discretionary Annual Incentive

Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans

Family Support: Maternal & Parental Leaves

Insurance Options: Auto & Home Insurance, Identity Theft Protection

Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement

Time Off: Vacation, Time Off, Sick Leave & Holidays

Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing

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