Digital Content Strategist

Responsibilities Define intent led content strategy aligned to business priorities and user needs
Establish metadata, taxonomy and attribute frameworks to structure how entities, features, and differentiators are described
Identify and prioritize attributes and signals relevant to different audience segments and use cases
Define how attributes are consistently expressed across property pages, listings, and digital platforms
Develop scalable content frameworks reusable across similar entities or categories
Ensure alignment of content and messaging across owned and third party digital touchpoints
Partner with SEO and technical teams to ensure taxonomy and content models are implemented accurately
Refine content structure based on performance insights and evolving search behavior
Collaborate with digital teams to test and optimize content across channels and journeys
Ensure consistent brand voice and insights backed messaging across the funnel
Qualifications Strong writing, editing skills with a consistent record in developing content that resonates to diverse audiences
Experience building a digital content strategy and managing digital content
User intent analysis and search behavior mapping
Taxonomy design and attribute framework definition
Content architecture and structured content models
Cross channel content alignment (web, listings, platforms)
Collaboration with brand, website development, SEO, analytics and creative teams

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