Marketing Coordinator

Marketing Coordinator
Knowledge Road Education is dedicated to supporting schools and families by providing high-quality educational and therapy services. We specialize in SETSS (Special Education Teacher Support Services), Speech Therapy, Occupational Therapy, Counseling, and ABA therapy through insurance partnerships. Our team values high performance, accountability, and measurable results, ensuring that students gain access to the services they need.

Position Overview
We're seeking a Marketing Coordinator to manage multi-channel campaigns and ensure consistent brand execution across all marketing initiatives. This role requires strong organizational skills, attention to detail, and the ability to coordinate between multiple stakeholders while tracking campaign performance.

Key Responsibilities

Plan and execute marketing campaigns across email, social media, and outreach channels

Monitor campaign performance metrics and provide optimization recommendations

Maintain brand consistency across all marketing materials and channels

Manage content calendars using project management tools (ClickUp, Airtable)

Coordinate with design and video teams on creative asset development, including short-form video shoots and campaign content

Track and report on KPIs including lead generation, conversion rates, and ROI

Support marketing automation setup and email campaign management

Stay on top of social media trends and incorporate them into Knowledge Road's content strategy

Required Qualifications

12 years of marketing coordination or campaign management experience

Proficiency with marketing tools: Google Analytics, Canva, Airtable, Google Workspace

Strong project management and organizational skills

Excellent written communication abilities

Experience with social media management, content scheduling, and basic video content coordination

Basic understanding of email marketing and automation

Detail-oriented with ability to manage multiple projects simultaneously

Preferred Qualifications

Experience with marketing automation platforms (Salesforce Pardot, Marketing Cloud, HubSpot, Mailchimp, or Klaviyo)

Knowledge of SEO and content marketing best practices

Familiarity with paid advertising platforms (Google Ads, Facebook Ads)

Knowledge of short-form video production and trend-based content creation

Background in education, B2B marketing, or nonprofit environments

Experience with A/B testing and conversion optimization

Success Metrics

Launch 2+ successful marketing campaigns within first 90 days

Improve campaign conversion rates by 15% within 6 months

Maintain project timelines with 95% on-time delivery rate

Compensation & Benefits

Base salary: $2030/hr based on experience

Performance-based bonuses tied to campaign results

Company laptop and phone

Generous PTO policy

Professional development budget

Health benefits package

Knowledge Road Education is an equal opportunity employer.

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