JOB DESCRIPTION AND POSITION REQUIREMENTS
The Office of the Senior Vice President for Research is seeking applicants for a part‑time Digital Brand and User Experience Specialist.
Job Duties
- Conduct market and competitive analyses to evaluate the branding, positioning, and communications strategies of peer organizations competing for similar funding, partnerships, or market opportunities.
- Plan and facilitate discovery workshops with internal teams, communications staff, leadership, business development personnel, and other stakeholders to define core messaging, visual identity, strategic positioning, and brand values.
- Develop compelling written and visual content, including copywriting, graphic design, presentations, and branded communications materials that translate strategic concepts into cohesive brand assets.
- Design and prototype digital engagement experiences, including website concepts, social media strategies, and CRM‑integrated communication workflows.
- Develop, launch, and maintain websites, ensuring content accuracy, accessibility, usability, and alignment with organizational goals.
- Monitor and analyze website traffic, engagement metrics, brand performance, and digital campaign effectiveness; recommend and implement iterative improvements to strengthen organizational visibility, stakeholder engagement, and partnership opportunities.
Requirements, Qualifications, and/or Competencies
- Experience in branding, communications, marketing, digital strategy, or related fields.
- Strong facilitation and stakeholder engagement skills with the ability to collaborate across multidisciplinary teams.
- Proficiency in copywriting, graphic design, website development, and content management systems.
- Familiarity with CRM platforms, social media management, and analytics tools.
- Strong written and verbal communication skills with the ability to translate complex ideas into clear, engaging content.
- Demonstrated ability to manage multiple projects and deliver high-quality work in collaborative environments.
Schedule
- 24 hours per week on a flexible schedule
Background Checks/Clearances
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
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