Director of Marketing and Communications

My name is Nick Davis and I am with InstantServe LLC. We're currently recruiting for a role that we think would be a great fit for someone with your skills and experience. Would you be open to learning more about this? I have included a brief job description below to help you better understand the qualifications we are looking for:

Our company places a high value on employee referrals, and we are willing to offer a generous referral bonus to anyone who successfully recommends a candidate that we end up hiring. If you know of anyone who you believe would be a great fit for this role, I would greatly appreciate it if you could provide a recommendation.

Job Title: Director of Marketing and Communications -

Location: Paris, TX 75462

Job type: Full time Permanent

Shift: Full-time Days 8 hours a day 40 hours a week

Pay Range: USD Depends upon experience + Benefits

Must-Haves

Minimum 5 years of related experience, preferably in healthcare.

Bachelors in marketing

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).

POSITION SUMMARY:

The Director, Marketing & Communications leads and supports marketing and communications strategies for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams. Performs all other duties as assigned.

ESSENTIAL FUNCTIONS:

To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.
Develop marketing and communications strategy using data-driven, organizational best practices.
Develops and implements marketing and communication plans, including:
Website and social media
Internal communications (employees and physicians)
Public relations/earned media
Paid media strategies (traditional, digital and CRM)
Community and EMS newsletter
Coordination/engagement of sponsorships and in community events
Management of Function Point and Spark portal, and any other support software
Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings.
Produces monthly report detailing summary of metrics and activities.
Manages annual department budget and provides quarterly marketing spend reports to HSC.
Serve as advertising conduit with local hospital leadership and HSC marketing.
Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with HSC Communications.
Partner with Division Director for more complex situations and strategies.
Has regular engagement with hospital CEO to ensure alignment on hospital priorities.
Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.
Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.
Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.
Regular and reliable attendance.
Perform other duties as assigned.

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.