Overview
Director of Marketing & Business Development – Lexington Regional Rehabilitation Hospital – Cayce, SC. Lexington Regional Rehabilitation Hospital offers specialized inpatient rehabilitation for patients recovering from strokes, neurological injuries, orthopedic surgeries, and other serious illnesses. The hospital, accredited by The Joint Commission, is staffed by a multidisciplinary team and provides advanced physical therapy, occupational therapy, and speech‑language pathology.
Job Responsibilities
- Primarily responsible for planning and executing all marketing efforts including public relations, marketing, and sales to ensure full occupancy of the facility.
- Manages and directs the staff in the Marketing and Business Development Department.
- Provides administration with summaries and recommendations from market research evaluations.
- Coordinates the production and placement of advertisements.
- Integrates the hospital’s mission and “Guiding Principles” into daily practice.
Qualifications
- Three to five years current experience in healthcare required, preferably in a hospital setting or sales.
- Strong background in client services and relationship management preferred.
- Supervisory/leadership experience required.
- Current, valid, and active driver’s license, auto insurance, and clean driving record required.
- Ability to travel using publicly available air and ground transportation.
- Bachelor’s degree in healthcare field, marketing, or related field preferred.
Additional Qualifications
- Understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
- General computer skills including data entry, word processing, email, and record management.
- Effective organizational and time management skills.
- Effective written and verbal communication skills.
- Ability to maintain quality and safety standards.
- Ability to maintain proper levels of confidentiality.
- Ability to work closely and professionally with others.
- Ability to develop and implement strategic sales plans.
- Ability to meet tight deadlines in relation to reports, plans, projects and other job responsibilities.
Benefits
- PPO and High Deductible Medical Plan options
- Flexible Spending and Health Savings Account options available
- Dental and Vision coverage
- 401K with employer matching
- Life insurance
- Short- and long-term disability
Wellness & Work Life Balance
- Employee Assistance Program
- Wellness Program with quarterly wellness challenges with participation incentives
- Earned Time Off – start accruing vacation time on start date