Director, Brand Experience

Director, Brand Experience

The Director, Brand Experience leads Holley's central Brand Experience organization and is responsible for the strategy, governance, and operating direction that shape how Holley Performance Brands and its most iconic enthusiast brands show up across key brand and customer-facing touchpoints. This role owns central brand experience strategy, enterprise creative and visual governance, flagship events and trade show oversight, blog and content ecosystem oversight, and shared creative capability planning.
The Director partners closely with divisional marketing leaders, Go-To-Market, communications, product marketing, digital, and executive stakeholders to ensure Holley's top-priority launches, campaigns, events, and activations are supported with strong brand leadership and connected execution. Divisions retain ownership of their day-to-day brand and content work, while this role provides the enterprise frameworks, strategic support, agency resources, and shared capability planning that help the organization move faster and show up more consistently.
This role also serves as the senior leader over the central Brand Experience team, including content planning and operations, shared creative resources, blog leadership, and event marketing support. The ideal candidate brings strong strategic judgment, excellent operating discipline, and the ability to lean in directly on high-priority work when the business needs hands-on leadership.
Responsibilities

Brand Experience Strategy and Governance
Lead the overall Brand Experience function and define the strategic direction for how Holley and its most iconic enthusiast brands are expressed across key touchpoints.
Own enterprise visual governance, brand expression frameworks, style guidance, and the creative standards that support consistency across divisions.
Partner with divisional marketing leaders to guide how brands come to life while respecting divisional ownership of day-to-day execution.
Define where central Brand Experience should lead, partner, or support on top-tier launches, campaigns, and other enterprise priorities.
Creative, Content, and Shared Capability Leadership
Lead a small central team focused on top-priority brand, content, creative, blog, and activation work across the enterprise.
Oversee the content ecosystem, including content planning, blog strategy oversight, DAM evolution, and the operating model for high-value content capture and reuse.
Manage shared creative capacity and connect divisions with central resources, freelancers, or agencies when support is warranted.
Own agency strategy, scopes of work, budgets, and performance expectations for brand, creative, PR, and related partners.
Priority Campaigns, Launches, and Master Brand Support
Provide senior leadership on Holley's top-priority launches, campaigns, events, activations, and strategic brand moments across the business.
Lead or co-lead enterprise and master-brand workstreams, including investor-facing materials, board communications, executive presentations, and other shared brand initiatives.
Ensure creative, content, PR, and activation efforts align to the right narrative, commercial priorities, and audience needs.
Help divisions access agency and creative support for major initiatives when added expertise or bandwidth is needed.
Flagship Events, Trade Shows, and Social Media Oversight
Own the brand experience strategy for flagship events, trade shows, and key enthusiast-facing moments across the company.
Ensure events are planned as full-funnel brand and content opportunities before, during, and after activation.
Guide how social media, communications, and PR support major events and launch moments in partnership with other marketing stakeholders.
Provide oversight for event branding, experiential assets, event storytelling, and central event-related marketing resources.
Leadership and Cross-Functional Enablement
Lead, coach, and develop the Brand Experience team, setting priorities, clarifying responsibilities, and building the function for future growth.
Serve as a senior thought partner to the CMO and other leaders on brand-building priorities, organizational capability needs, and operating model decisions.
Strengthen cross-functional coordination across divisional marketing, GTM, communications, digital, product marketing, and external partners.
Identify opportunities to improve planning, governance, workflow discipline, and organizational clarity across Brand Experience workstreams.
Required Experience

10+ years of experience in brand marketing, content, creative leadership, experiential marketing, or related fields.
4+ years of experience leading high-performing, cross-functional teams.
Strong experience building and applying brand frameworks, creative standards, and governance within a multi-brand or matrixed environment.
Experience leading integrated support across launches, campaigns, live events, trade shows, social, and content ecosystems.
Experience managing external agencies, freelance resources, scopes of work, and budgets.
Demonstrated ability to influence senior stakeholders and align brand strategy with business priorities.
Excellent communication, planning, and organizational leadership skills.
Preferred Experience

Experience in automotive aftermarket, enthusiast, lifestyle, or other passion-led consumer categories.
Strong understanding of performance automotive culture and the enthusiast customer.
Experience overseeing DAM, content operations, or enterprise content governance workstreams.
Experience supporting investor-facing or executive communications and enterprise brand initiatives.
Why Join Us

Play a key role in shaping the visual identity of iconic performance brands
Own and influence creative direction for high-impact campaigns and product launches
Work at the intersection of concept and execution — bringing ideas to life across channels
Collaborate with a passionate, performance-driven team close to the product and customer
Be part of a transformation as we build a faster, more creative, and more scalable marketing organization
Why Holley Is a Great Place to Work

At Holley, we're more than a performance parts company—we're a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.
Benefits:
Competitive medical, dental, and vision coverage starting day one.
401(k) with company match
Paid time off and 9 paid holidays
Employee Assistance Program (EAP)
Company-paid life and short-term disability insurance
Employee discounts on Holley Performance Brands products, events, and partnerships
Education Assistance program
Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.
If you require assistance or accommodation due to a disability during the application process, please contact human resources.